Marketing Trends

How to Play the Business to Business ABM Game and Win with David Malmborg VP, Nivati


Listen Later

Communication between departments isn’t always easy. We often find ourselves buried in our own work, and so focused on our deadlines we forget to check in with others. If you really want to stand out, have a real conversation with everyone. Sales teams, customers, everyone who has a part in the success of the company and see what feedback they have. 
 

For today’s episode, we are joined by David Malmborg - the Vice President of Nivati. Their company has gone through an amazing pivot. They started working for businesses bringing in massage therapists to physically help people in companies. When the pandemic hit, their services essentially became taboo. With smart thinking, and a lot of tips you will learn about in this episode, they were able to pivot to mental health and virtual services. Now they’re not only surviving, but they are thriving in this B2B ecosystem. 

Tune in to learn:

  • How David Responds to the Lightning Round (00:00)
  • Nivati’s HUGE Pivot Because of the Pandemic (07:23)
  • How They get Their Sales and Marketing Teams to Align (15:54)
  • David’s Thoughts on Current  Events (22:16)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for the The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

...more
View all episodesView all episodes
Download on the App Store

Marketing TrendsBy Mission

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

276 ratings


More shows like Marketing Trends

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,864 Listeners

TED Talks Daily by TED

TED Talks Daily

11,158 Listeners

The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

112 Listeners

TED Business by TED

TED Business

1,108 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,441 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,259 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

986 Listeners

The Story by Mission

The Story

236 Listeners

Mission Daily by Mission.org

Mission Daily

220 Listeners

IT Visionaries by Mission

IT Visionaries

170 Listeners

Education Trends by Mission

Education Trends

40 Listeners

The Future of Cities by Mission

The Future of Cities

75 Listeners

The Journey by Mission.org

The Journey

59 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Find Your Mission by Mission

Find Your Mission

37 Listeners

Hidden In Plain Sight by Mission

Hidden In Plain Sight

87 Listeners

Up Next In Commerce by Mission

Up Next In Commerce

136 Listeners

The Fleet by Mission

The Fleet

19 Listeners

Business X factors by Mission

Business X factors

23 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

289 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,518 Listeners

Life with Pets by Buddies by Blue Buffalo

Life with Pets

58 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

73 Listeners

Experts of Experience by Mission.org

Experts of Experience

22 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

84 Listeners