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Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients. https://webdesigneracademy.com/template

How To Price Custom Web Design Projects

If you've been packaging your web design services by deliverables and wondering why clients keep pushing back on price... this episode is going to change how you think about proposals forever.

In this solo episode, Shannon Mattern walks you through her Package Matrix™ Method, the pricing framework she created to solve undercharging, over-delivering and overworking. This isn't theory. It's the exact strategy Web Designer Academy students use to go from $5,000 projects to $15,000 projects with the same clients.

Shannon breaks down the behavioral economics and pricing psychology behind why three options convert at 70% on average, why leading with value instead of budget changes the entire sales conversation, and how to anchor high so your clients actually choose to invest more... without you having to convince them of anything.

This session was originally recorded live at the Simply Profitable Designer Summit and is packed with real-time Q&A, student success stories, and specific examples you can apply immediately.

Listen now: https://webdesigneracademy.com/189

Package Matrix™ Template: https://webdesigneracademy.com/template

What You'll Learn:

The 3 pricing paradigms (investment, hustle, expense) and how they show up in every sales conversation

Why three options convert at 70% on average vs. 20-30% for a single offer

How apples-to-apples delivery (not deliverables) prevents scope creep before it starts

Why leading with budget questions accidentally anchors clients low and what to do instead

The behavioral economics behind anchoring high and letting clients choose to invest more

Real student results: going from $5,000 to $15,000 for the same project

Resources Mentioned:

Package Matrix Template (free)

Web Designer Academy

Next Level Mastermind

Related Episodes:

Episode #180: The Truth About Pricing with Melina Palmer of The Brainy Business Podcast

Episode #176: Web Design Business Pricing Insights From Inside the Web Designer Academy

Episode #155: Web Design Sales Process: How To Make It More Chill and Client-Friendly

About Shannon Mattern:

Shannon Mattern is a Pricing Strategist and the founder of the Web Designer Academy where she helps experienced women web designers and other service providers book higher-paying projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.

For Web Designers: https://webdesigneracademy.com

For Service Providers, Consultants & Agencies: https://shannonmattern.com

Instagram: @profitablewebdesigner | @shannonlmattern