Third Sector

How to raise money through livestreaming


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Lucinda Rouse and Emily Burt are joined by Emily Cotter, marketing, PR and communications officer at Leeds Mind, and Col Grist, co-founder and creative director of the digital agency Few and Far.

Emily provides insight into Leeds Mind’s experience of livestream fundraising as it prepares to host the fourth edition of its Get Together Through Gaming online event in March.

Col explains why he considers the UK voluntary sector to be behind the curve in the livestream fundraising space compared with counterparts in the US. He suggests ways that charities can effectively approach and engage established streamers for fundraising purposes.

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