Exclusive Download: Partner Pipeline Framework

Leadpages used *this* strategy to scale their growth at a ridiculous rate.

So did my company Flowtown.

As well as a recent SaaS Academy client who hired an army of over two thousand “salesmen” to promote his accounting software… for free.

If you haven’t caught on…

We’re talking about strategic partnerships.

Partnerships are one of the fastest and most efficient ways of scaling your software business.

It’s essentially outsourcing your customer acquisition… and only paying a pre-negotiated  commission if the user converts.

Predictable acquisition costs?

You’re not gonna get that from google or Zucks ;-)

Thing is… there is a darkside.

The wrong partner can flood your company with thousands of unqualified leads, inundating your entire team and straight jacketing your ability to grow.

Worse… if you’re not hedging your bets, you’re pretty much putting a silver bullet in the barrel of another company that can take your SaaS biz to the back of the barn at a moment’s notice.

In this week’s video I break down the 5 steps for recruiting an army of “salesman” to promote your product… without letting your company fall victim to “silver bullet syndrome”.

At a high level, here’s what it takes to create profitable strategic partnership that fuel your growth without burning out your customer success team with thousands of sh*tty customers:

1. Find shared customers
2. Profile partners for growth
3. Create a hit list
4. Connect to fit
5. Invest in the channel

If you like the idea of ethically hitching a ride on someone else’s growth curve… the deep dive on step #2 will blow your mind.

But like any strategy, if you’re gonna commit to building partnerships… you gotta REALLY commit.

It takes a level of detail and foresight that most founders avoid.

Watch this video to implement this strategy like a pro.

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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