You work hard enough to acquire customers. What about keeping them?

The value of a new customer is not in a one-time order. It’s in the long-term effect of the relationship you create with them. It’s in the possibility of them falling in love with your products, referring other people and potentially becoming a partner. Chris Holder realized this early in his network marketing career. Even today he has customers he met 10 years ago. Why? Because he stayed in touch. Because they love the products. Because they’re not just a number.

“Don’t unclose your customers. Make it easy for them and see their long-term value.”

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