E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks.

The format?

Calling out Duolingo's shortcomings with on-screen text, then getting accounts to recommend the new language-learning app in the comments.

The fake, unprompted social proof gets an above-average amount of conversions on videos that already have an above-average amount of views.

Find a format that works. Scale it. Manufacture social proof.

⭐️ Source: https://www.socialgrowthengineers.com/dissing-duolingo-to-60m-views-and-800k-bookmarks

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00:00 Introduction: Podcasting in Unique Locations 00:50 The Viral Marketing Strategy 01:13 TikTok Success 02:32 Social Proof 03:59 Examples of Effective Content 05:01 Scaling with Creators 05:25 Spanish Market Success 06:02 SEO and Competitor Targeting 07:38 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#tiktokmarketing #appmarketing #saasmarketing #socialmediamarketing