Estheticians in Business

How to Run a Successful Business Part-Time (and What to Expect)


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💬 Episode Summary

Running your esthetician business part-time? This episode is for you. Allyson shares how to create full-time results in part-time hours — without burnout or guilt. Learn how to define success for your current season, focus on the tasks that actually move the needle, and build systems that keep your business running even when you’re off the clock.

Whether you’re balancing family, school, or another job, you’ll walk away with a clear plan to grow intentionally and confidently right where you are.

  • How to define success for your current season (and stop comparing your journey to others)

  • The three “needle movers” that matter most for part-time growth

  • Why systems are essential when you can’t work full-time hours

  • How to stay consistent and visible without feeling overwhelmed

  • What realistic growth looks like when you’re balancing business + life

    Links and resources

    • 📺 Free Class: ⁠How to Get Fully Booked Without Losing Your Mind⁠

      Fully Booked Bundle: ⁠The booked solid bundle ⁠

    • 💕 Join the Community:⁠ Estheticians in Business Facebook Group⁠

    • 📲 Follow on Instagram: ⁠@estheticiansinbusiness⁠

1️⃣ Shift Your Expectations
Your timeline isn’t behind — it’s just different. Define what success looks like right now for you: income, clients, flexibility, or peace.

2️⃣ Focus on Needle Movers
• Retention — rebook during consult, during service, and before checkout.
• Visibility — stay consistently visible where your clients are.
• Systems — automate tasks that repeat and eat your time.

3️⃣ Let Systems Work While You Rest
Your booking app, reminders, and templates should keep your business running even when you’re not.

4️⃣ Be Intentionally Present
When it’s work time, work. When it’s family time, unplug. You can’t do everything — but you can do the right things.

“Part-time doesn’t mean less serious — it means more intentional.”

“You can’t do everything, but you can do the right things.”

“If you only work part-time hours, your systems need to be working full-time.”

  1. Redefine success for this season.

  2. Pick 3 needle-moving tasks to focus on this week.

  3. Set up one automation that saves you time.

  4. Celebrate one small win — even if it’s just rebooking one client.

Write down what success looks like for you in this current season.
Is it $3K months, 15 loyal clients, or more time with your family?
Then share your answer with me on Instagram — tag @estheticiansinbusiness so I can cheer you on!

• What to Do When You Feel Defeated After Weeks Without Clients
• How to Take Your Esthetician Business Seriously from Day One
• Marketing Systems That Save You Time (and Still Bring in Clients)

  • 📺 Free Class: How to Get Fully Booked Without Losing Your Mind

    Fully Booked Bundle: The booked solid bundle

  • 💕 Join the Community: Estheticians in Business Facebook Group

  • 📲 Follow on Instagram: @estheticiansinbusiness

...more
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Estheticians in BusinessBy Allyson Steinberg

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