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This simple yet often overlooked fact is, if your video business is generating less than $1million per year you are running a marketing business not a video business. 

In this week's episode, I talk to Garry Robinson.  Garry is a marketing consultant & small business coach. He has over 25 years experience as an entrepreneur and business owner in a number of different industries including IT support, corporate consulting, website design, FITNESS, publishing, e-commerce, business coaching and IT training.

Here's a sneak peek at what you'll hear:

• Garry gives a quickie rundown of his multiple businesses and reveals the single most important business insight he's gleaned from 25 years in business. - 2:05
  
  
  
• How some businesses succeed despite having lousy products or services. - 2:50
  
  
  
• A curious "experiment" Garry is performing in the Sunshine Coast. - 3:20
  
  
  
• Den and Garry talk about the precarious transition of going from freelancer to business owner and why so many fail spectacularly. - 4:50
  
  
  
• The stunningly stupid response people give Den when he asks them how they acquire customers for their business. Hopefully this isn't your answer, too.  - 5:10
  
  
  
• A "2-second mindset tweak" that can dramatically improve the average business owner's marketing. - 6:15
  
  
  
• A common belief many business owners have that makes them pitiful marketers. - 6:50
  
  
  
• The one skill most business owners never develop. Sadly, this is the single most important skill to develop in business. Go figure. - 8:10
  
  
  
• Den's "CO" marketing tip that can help even marketing morons get their marketing on point and off the ground. Hear this juicy tip at 11:30
  
  
  
• The idiot's guide to boosting business revenue. Increasing business is a complex giant burden of thousands of possible tactics, right? WRONG! In fact, there are only 3 ways to do it. Here are those three ways... - 13:00
  
  
  
• The "Freelance Noose" and how not to get hanged! - 14:05
  
  
  
• How to "Steve Jobs" your business. - 14:30
  
  
  
• The “criminally underrated” power of business development groups. - 15:40
  
  
  
• How to be the face of your business without being the one delivering the service to customers. This is not easy to pull off, but if you can, this will business model will set you free! - 17:00
  
  
  
• The “7-letter word” that scares the hell out of the average business owner. 17:30
  
  
  
• Two important questions most business owners can't answer. Sadly, not knowing the answer to these two questions makes growing a business infinitely harder. These aren't necessarily difficult questions, yet the average person when asked these questions look like a dog that's just been shown a card trick. - 22:10
  
  
  
• Why most business owners who are always seeking advice from others end up as confused as a baby in a topless bar. - 22:50
  
  
  
• How to get MORE business marketing to LESS people. - 24:00
  
  
  
• Den and Garry give a mini crash course on sales that's pure gold! - 25:00
  
  
  
• Den shows his "sales and marketing" savvy by dropping a

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How are you coping with the lack of control and being couped up?  In today's episode, I share my strategies for staying sane

I'm feeling anxious because there is so much I have no control over and so am implementing some new self-care mechanisms to get me back to full health and energy.

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/

Get more great resources over at https://www.denlennie.com/

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Somi Arian is a speaker, entrepreneur and award-winning filmmaker specialising in the impact of technology on the digital native generations.

We return this week to part 2 of our interview where we dig deep into the future of tech and the video industry

Here's a sneak peek at what you'll hear:

• One of the biggest lessons for any business owner to learn from COVID 19 (If this current situation doesn't show you the value of what Den and Somi discuss at 1:25 ... nothing will!)
  
  
  
• A common trap that befalls many a business owner when growing their business. This is especially true of ambitious business owners. - 2:00
  
  
  
• What Somi learned while making her documentary that's now saving her business buckets of money. - 2:30
  
  
  
• A certain "type" of video production business you can't scale. You could try, but you probably better off buying a lottery ticket. - 3:20
  
  
  
• What type of business model you should consider if you don't want to get your tail kicked by the ever-changing business landscape and the breakneck speed of new technology flooding the business world. - 5:00
  
  
  
• Somi's screamin' good "Headline reader vs Footnote reader" lesson that will inspire the hell out of you. - 5:20
  
  
  
• Human skills v Tech skills - which should you focus on in today's high-tech world? Hear Somi's surprising answer at 8:00
  
  
  
• The “digital zombie” phenomena. - 8:30
  
  
  
• What every editor and videographer should be focusing on now and well into the future. (Doing this will give you a huge leg up on the competition. 10:10)
  
  
  
• How almost every video production owner is selling the wrong thing! - 10:20
  
  
  
• Somi gives a laundry list of personal issues she's facing right now. (These would have most people sweating, wringing their hands and pacing the room, yet Somi is acting as cool as a polar bear's toenail. She explains why at 13:10)
  
  
  
• Somi gives a “crash course” on how to be a person your clients can't do without and your employees can't help but go the extra mile for. - 15:00
  
  
  
• A simple piece of advice Den gave his clients mid last year that's now proving to be the best advice he could have given. (Hear this golden advice at 16:00)
  
  
  
• Why Somi doesn't do meetings. - 25:15
  
  
  
• An ingenious way to make money from prospects before you even do a lick of work for them. - 26:00
  
  
  
• Den's sneaky “trick” he uses on people who ask if they can pick his brain. Serious businesspeople appreciate this, but the "flakes" hate it! - 27:00

About Somi:

Somi Arian is a multi-award winning filmmaker, tech philosopher, entrepreneur, speaker, Founder of Smart Cookie Media, and Co-Founder of Career Drive, the first online platform for millennials and Gen Z workplace training, which uses entertainment to teach emotional intelligence.

Somi’s Documentary, “The Millennial Disruption” was referred to as “disruptive in its very approach” on BBC5 Live, and features industry leaders from The Economist, Marie Claire, Bentley, Steinway, Jaguar Land Rover, Daniel Priestley, and Gary Vayner

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I've asked Video strategist Ben Amos to join me on today's shorty to explain the framework behind the video strategy blueprint.

Now is a perfect time to learn more about 'Video Strategy' and help you understand how this can become an additional service you can offer your clients.

Register for the Free Webinar here: http://www.onlinevideostrategyblueprint.com/denwebinar/

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Somi Arian is a speaker, entrepreneur and award-winning filmmaker specialising in the impact of technology on the digital native generations.

She has hosted and spoken at events for clients including the BBC, The Economist, Marie Claire, The Guardian, Amazon, HSBC, Virgin Atlantic, American Express, and many others. Her 2018 documentary The Millennial Disruption has been nominated for a number of international film festival awards, winning the Worldfest Houston Silver Remi award in 2019.

Here's a sneak peek at what you'll hear:

• Somi talks about her secret to always being on the cutting edge of business. Somi calls it her superpower. (This is a skill everyone in business must learn today, and not learning this skill will leave you a day late and a dollar short. That's putting it mildly. - 3:30)
  
  
  
• Somi describes a "certain mindset" that many a documentary maker has when filming that really sticks in her craw. - 5:00
  
  
  
• Why Somi explaining to people what she does is more difficult than explaining Brexit to a 5-year-old. - 6:10
  
  
  
• Somi talks about how she enjoys tough times, even now during covid 19 she seems to be as jolly as a shoe brush, despite her losing a staggering amount of business. (Is Somi some type of masochist? Find out at 8:00)
  
  
  
• Somi's never-before-talked-about (until now) concept she calls Transition Architecture. Sure… the name may not excite you, but... here's why it's now crucial you understand this concept explained at 9:10
  
  
  
• A little-talked about (potential) benefit of making a documentary. - 10:00
  
  
  
• The extremely unorthodox way Somi got a book deal. - 10:18
  
  
  
• The shocking number of books Somi has read over the last two years. This is proof that leaders are readers. - 10:30
  
  
  
• Den's excellent insight into reading that every extrovert should hear. Especially during covid 19. - 11:40
  
  
  
• Somi opens up about what it really takes to make a successful film. Hear the good, bad, and downright ugly truths at 12:30
  
  
  
• A little-known fact about Gary Vaynerchuk that may surprise you. This makes what he's achieved even more impressive. - 14:00
  
  
  
• Why Gary Vaynerchuk refused to endorse Somi's new book. 14:20
  
  
  
• Somi's refreshingly honest answer to the question: "What drives or motivates you?" - 21:40
  
  
  About Somi:
  
  Somi Arian is a multi-award winning filmmaker, tech philosopher, entrepreneur, speaker, Founder of Smart Cookie Media, and Co-Founder of Career Drive, the first online platform for millennials and Gen Z workplace training, which uses entertainment to teach emotional intelligence.
  
  Somi’s Documentary, “The Millennial Disruption” was referred to as “disruptive in its very approach” on BBC5 Live, and features industry leaders from The Economist, Marie Claire, Bentley, Steinway, Jaguar Land Rover, Daniel Priestley, and Gary Vaynerchuk, to name a few.
  
  Somi was chosen as a LinkedIn Top Voice and her thought leadership events attract C-Level executives of huge companies such as BBC, Channel4, HSBC, Silicon Valley Bank, Jimmy Choo, Ralph Lauren,

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For many video businesses, this is a time of great distress, yet others are thriving.  
We explore why that is.  Video Business owners who are quick to adapt have pivoted and are pushing ahead despite what's happening out there.

In this week's shorty, I explain how we are adopting a new approach at the www.videobusinessaccelerator.com

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Today, we have Ben Simkin in the studio.

Who is Ben Simkin?

Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients' sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales services to established companies worldwide.

In other words, Ben Simkin is a very successful and a plenty smart dude.

If you’re wanting to ramp up your productivity and achieve more than you ever thought possible, then listen closely to this episode and prepare to take notes.

Here's a sneak peek at Den and Ben's chat:

• The "HBU" theory. This is perhaps the greatest (and the most powerful and effective) productivity concept ever invented. This was discovered by a genius economist from the 18th-century named Dr. Irving Fisher. - 4:00
  
  
  
• Jay Abraham's (world-renowned marketing wizard) bizarre (yet powerful) “cat in a cottage” story. This little story will open your eyes up to new opportunities you might have previously overlooked, and... make you think twice before you go and check your social media notifications. - 5:00
  
  
  
• What NEVER to put on your smartphone if you want to become more productive. - 6:30
  
  
  
• The single most important thing to teach your team, customers or employees that will dramatically boost YOUR productivity. - 7:25
  
  
  
• The little-known 24-Hour rule. (this will make you more efficient, and...it will make you seem more professional to your clients and customer, too. - 8:00
  
  
  
• The strange note Ben has hung up in his house that gives him more energy during the day. - 9:50
  
  
  
• Ben talks about The Freedom fallacy. - 10:50
  
  
• The "daily coin flip" exercise that highlights a horrible flaw in human nature. Fascinating stuff. - 12:40
  
  
  
• The best explanation you'll ever hear on the popular "Be, Do, Have" concept. - 13:00
  
  
  
• An incredibly dull and boring productivity tip that can quite possibly double your productivity. - 15:00
  
  
  
• A little-known book every business person should read if they want to ramp up their productivity and streamline their business systems. (This book was written in 1984 by a brilliant business scientist named Dr. Goldratt. - 16:50)
  
  
  
• Advice for business owners you'd be nuts not to take. - 17:00
  
  
  
• The strange (and totally illogical and irrational) secret to life transformation. This admittedly strange secret is quoted in a movie from the late 90's featuring Ben Affleck.
  
  
  
• The “once-a-day habit” that leads to bursts of creativity. (Always feel stuck for ideas or can't come up with solutions to problems, then start doing what Den mentions at 25:20
  
  
  
• What counterintuitive thing high achievers do that ordinary folk think is a waste of time. - 26:00
  
  
  
• Why immediately writing down your ideas is a BAD idea, and what to do instead. - 26:50
  
  
  
• The case for joining a mastermind. - 31:00
  
  Learn more about Ben at https://businessnet.com.au/

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With everyone affected in some way by the current situation, today's episode is split into 2, what is available from government stimulus packages and what can you do to generate new business at this time?

There is a list of resources and links over at https://www.denlennie.com/blog/what-financial-stimulus-is-available-for-affected-video-businesses-shorty-ep-76

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I've invited psychologist and video confidence coach back on to the show to help us understand how to manage your mental health during a period in life when many people feel a sense of uncertainty.

Here's a sneak peek at what you'll hear:

• Den's impromptu “live webinar” for his clients. This timely training turned out to be incredibly valuable, so much so, Den's decided to keep the webinar video up for the public. (The training covers many ways to roll with the COVID19's punches, and how you can potentially start earning $1,000 per week right now from your home...without using your video camera. - 1:30)
  
  
  
• The single most important thing you can do right now during this global crisis. (Not only will doing this help you and your family, but it will help the entire community. And no, this has nothing to do with staying home. That should be a given. 4:30)
  
  
  
• The best way to strengthen your immune system. This is far better than any supplement or any other immunity booster products out there. - 5:00
  
  
  
• Why Den sounds like he's been cooped up on in the Princess Cruise ship for the last month. (I said, "sounds like it"... - 5:40)
  
  
  
• I clever "mind tweak" for reducing stress. This comes straight from Yana (a trained psychologist) who was forced to practice what she preaches last week when she lost all her monthly bookings within 24-hours. Here's how she responded... - 6:00)
  
  
  
• Wise words from a level-headed member of Den's mastermind group that will help calm even the most anxious of people. - 7:00
  
  
  
• A little-talked about "silver lining" in times of crisis. - 8:40
  
  
  
• How an ordinary pen can help put you in a state of calm and gratitude. - 9:15
  
  
  
• A certain group of businesspeople who will ultimately prosper because of this crisis. - 13:00
  
  
  
• Yana puts on her psychologist's hat and delivers 8 golden pieces of advice for getting through this current sh*t show we're all trudging through. - 22:00
  
  
  
• How your phone can help alleviate stress. - 23:00
  
  
  
• A brilliant “self-isolation” tip to avoid going bananas. (Do what's suggested at 24:45 and you'll find yourself staying sane and even feeling motivated. This is a powerful tip, especially if you're an extravert who hates being alone.)
  
  
  
• Den and Yana talk hooch. To drink or not to drink? Hear Den's honest to God opinion at 26:00
  
  
  
• Why Yana has a cabinet chockfull of Vodka at her home. - 28:00
  
  
  
• More crackling conversation on Viruses and Vices. 28:15
  
  
  
• Den's heart-warming "toilet paper on the driveway" story. 30:00
  
  
  
• How you can ethically take advantage of Convid-19 - 31:00

About Yana Martens
I help business owners to build their credibility online through engaging video content strategy. Besides my experience on both sides of the camera my psychology degree gives me insights on people’s behaviour in front of the camera and what is most effective when helping people to overcome their insecurities.

What I’m enjoying the most is understanding people’s behaviour online and helping them to build their personal brand based on their true values and personality.

Conn

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Can live streaming provide an alternative to video production in the short term even with stay at home orders in place? 

That's what we discussed on our weekly group coaching call inside the Video Business Accelerator today so here's what we are embracing.

Find out how you can be part of the Video Business Accelerator Community.  Now more than ever if you need support and direction we are here to help.

https://videobusinessaccelerator.com/

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