We're celebrating PFN's birthday by shining a light on the partners who have been part of our journey toward people-first leadership, meaningful work, and purpose-driven impact.

This special feature from How'd They Do That? with Skot Waldron captures the heart of their work and the shared mission that brings us together. Enjoy!

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Selling does not have to feel like selling. Sometimes, the most powerful business development strategy is simply becoming someone people trust, remember, and want to work with.

Skot sits down with Tonille Miller, organizational psychologist, management consultant, executive coach, and author, to unpack how she built a thriving consulting and coaching business through authentic relationship-building instead of traditional sales tactics. Tonille shares how curiosity, generosity, and a "co-elevative" mindset helped her grow a powerful network, attract clients organically, and create work that feels aligned rather than forced.

For coaches, consultants, and people-first leaders who want to grow their business without feeling sleazy, this conversation is a reminder that value comes first, trust compounds, and the best opportunities often come from the relationships you nurture long before you need them.

Additional Resources:

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Key Takeaways:

• Build relationships before you need opportunities.
• Lead with value, not a sales pitch.
• Authentic connection can outperform traditional selling.
• Daily networking habits create long-term momentum.
• Alignment attracts the right clients.