The PPC Den: Amazon PPC Advertising Mastery

How to Send Google Ads Traffic to Your Amazon Listing (Classic)


Listen Later

Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so.

Previous Google Ads experience is not required.

We’ll see you in The Badger Den!

Highlights

  • 0:00 Classic episode disclaimer
  • 0:41 Intro-- Utah living
  • 2:41 Driving external traffic to Amazon listing
  • 9:30 Nefarious tactics that contradicted long-lasting strategies
  • 12:30 How to set up your first campaign on Google Ads
  • 18:05 How else to incorporate Google Ads into the marketing mix
  • 23:35 Direct URL in Google Ads?
  • 26:00 What ranking and revenue components should be considered?
  • 28:58 How to think about spend and revenue generated
  • 31:50 Other benefits of external traffic, regardless of conversions
  • 35:32 When to send traffic to your Amazon listing
  • 36:07 Do the little things that 95% of sellers are too lazy to do.
  • Please give The PPC Den a 5-star review and share with your friends if you like what you hear!

    Resources & Links

    • Where to find Adam Heist
    • Shoutout to Steven Pope
    • Read the blog, How to Send Google Ads Traffic to Your Amazon Listing
    • Amazon’s Brand Referral Bonus
    • Adam's YouTube Video: Google Ads Tutorial for Amz Products [Step by Step] Full Tutorial for Amazon Sellers #GoogleAds 
    • For larger Google Ads Managed Services projects, consider Ad Badger’s sister company, Search Scientists
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes are available here
    • Get the Ad Badger App here: https://www.adbadger.com/

      The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

      -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Adam Heist

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      ...more
      View all episodesView all episodes
      Download on the App Store

      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings


      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,584 Listeners

      The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

      The Tim Ferriss Show

      16,064 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      376 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,807 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      210 Listeners

      Seller Sessions Amazon FBA and Private Label by Danny McMillan

      Seller Sessions Amazon FBA and Private Label

      62 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      524 Listeners

      My First Million by Hubspot Media

      My First Million

      2,599 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      37 Listeners

      Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

      Acquisitions Anonymous - #1 for business buying, selling and operating

      243 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      181 Listeners

      Moonshots with Peter Diamandis by PHD Ventures

      Moonshots with Peter Diamandis

      457 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      44 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Moneywise by Hampton

      Moneywise

      635 Listeners