As is often the case in tech, timing is crucial. It’s hitting the sweet spot of offering a solution when a market is just ready but not overflowing with competitors. Hanno Renner, CEO and co-founder of German HR solution Personio, and the latest guest on the SaaS Revolution Show got his timing just right. He launched the company two and a half years ago in Munich at a time when the HR industry in Europe was ripe for digitization. In fact, it was so ripe in the small and medium businesses segment that to this day Hanno hasn’t had to do a cold call to sell his product. 30% of prospects still come from organic referrals.

However, there is more to scaling and success than timing and luck.

In Personio’s case, the hardest thing has been growing the organisation that supports the somewhat easier product adoption.

Listen on to hear:

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