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Hello, and welcome to Beauty and the Biz where we'll talk about how to set up your 2024 marketing plan. In addition, we also discuss the business and marketing side of plastic surgery.

I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Indeed, today's episode is called "How to Set Up Your 2024 Marketing Plan — with Catherine Maley, MBA".

Because the new year is right around the corner, this presentation is well worth a listen to prepare for it. To illutrate, there is a famous Benjamin Franklin quote that is as true today as it was then, and that is:

"If you fail to plan, you are planning to fail."

As you can see, you can no longer wing it. Indeed, you've got way too many marketing channels to choose from and too many competitors after the same patients, to NOT have a plan.

Firstly, on the topic of how to set up your 2024 marketing plan, you have to be everywhere to grab the attention of prospective patints and that takes time, money and lots of effort.

Secondly, on the topic of how to set up your 2024 marketing plan, I'm going to give you strategies to help you gain more market share faster, cheaper and smarter.

Thirdly, on the topic of how to set up your 2024 marketing plan, if you would like help mapping out your own marketing plan for 2024, I'm happy to help. Just book a strategy call at CatherineMaley.com. In the meantime, enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

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