Setting or raising your teaching rates can be a difficult process. You're setting a dollar amount that is a reflection of both what you think you're worth and what you think your customer's perception of your worth is.

What if people are taken aback by your rates? What if your prices aren't in harmony with the perceived value of your lessons? 

Your teaching rates send a signal to your customers. It allows them to tell themselves a story. Higher-priced lessons allow parents to feel like they're giving their child the best. Lower-priced lessons allow parents to feel like they're getting the best deal.   

Are your customers motivated by what's best for their child or are they motivated by getting the best deal? 

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