Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit’s brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you’d expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.”

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Best Moments:

(01:30) Funnel cakes, carnival games, and why rides are no longer an option

(02:45) The one truth about social media ads nobody wants to admit

(03:37) Why Instagram Reels ads are the best $1,000 you’ll ever spend

(05:20) The real cost of LinkedIn lead gen ads and why they don’t work for newsletters

(06:05) Reddit’s brand-new lead gen ads and early cost-per-sub numbers

(08:10) A sitcom that feels like a throwback mental massage on Netflix

(09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV casting

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/