Episode Summary:

It's never been easier to create content. And somehow… it's never been harder to stand out.

In this episode, I'm joined by Dorie Clark to talk about how to build a reputation that actually makes you known — even when everyone online (ahem, AI) sounds the same. Not only is she a bestselling author, keynote speaker, and one of the top business thinkers in the world, she can help us practically think about what it takes to stand out in a crowded online space.

So what does it actually take to become known for your work?

Not just visible. Not just posting consistently. But trusted… remembered… chosen, when there are a LOT of choices out there?

Here's the good news:

She said that becoming a recognized expert isn't about doing more. 🙌

We talk about the three core elements she's identified after years and years of research and experience and how they work together to build real authority (not just surface-level visibility).

And of course, we zoom in on email — because while it may not be the flashiest marketing channel, it is one of the most powerful tools for building trust and deepening relationships with the people who matter most.

In this episode, you'll learn about:

• You feel like you're "doing all the things" online, but not seeing the traction you want
• You're wondering how to stand out without constantly publishing on yet another platform
• You want your email list to be more than just a place to send updates
• You're thinking long-term about your business, your voice, and your reputation

Fortunately, becoming known for your work isn't about going viral (because who can plan that?).

Instead, it's about being remembered — and trusted — over time.

Check out this episode's blog post Connect with Dorie Clark:

Recognized Expert ToolKit

Recognized Expert Course

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Website

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