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Our first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances.

Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years of experience as successful self-employed hand lettering artists and co-owners of Goodtype. These gals have learned a LOT from being their own bosses and are here to help you do the same, without the stress and overwhelm! 

This 101 business breakdown is a must-listen for artists, designers, typography lovers, and anyone who wants to make more money from their art. We’ll make sure you’ve got a great understanding of the basics so we can continue to dive deeper in future episodes.

And don’t worry—in addition to all the hot tips and tricks to help you take your biz to the next level, you’ll also get a heaping side of Harry Potter and The Office references, inside jokes, and type puns.

In this episode you’ll learn:

- How to be a successful business owner without needing an MBA

- How to make your business “legit” and “official”

- Why you need a tax ID and how to get one

- What’s a DBA and when you need one

- How to separate your personal and business finances

- How to price your products and services based on your goals and expenses

- How to get to know your audience and serve them

- How to write your unifying artist statement

- When you need an attorney and how to find one

- Whether your business should be an LLC or sole proprietorship

- What goes into a business plan

Favorite quotes:

”If YOU don't feel confident about your business, what do you think your customers are going to feel?”

Advice on learning what your audience wants: ”Listening, not guessing - asking, not assuming.”

”When I first started out in business and people were saying ‘go find a CPA’ I immediately shut off my ears because I thought I couldn’t afford it. But if I could go back and tell myself now, I’d say that you need to shift your mindset, because that money is going to come back in other ways.”

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!