As the founder and CEO of a newly launched sustainable water enhancement line Hab, Shane McCassy brings two decades of experience introducing innovative and disruptive health/wellness brands to his latest work on Hab. His career path has given him the unique privilege of leading launch efforts for several new to market mobile apps, creating businesses’ online platforms and has established multiple health-based consumer products for nationwide retail distribution. Some of the brands he has worked with include Oakley, Amp’d Mobile, Muscle Milk and Tone It Up. At Muscle Milk, he was the brand’s Director of Marketing where he helped them become the #1 protein beverage in the US. At Tone It Up where he served as the brand’s COO, he helped to build a platform that connected millions of women around the world to live a healthier and happier life. https://drinkhab.com

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