The Typecast: Grow Your Art Business

How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28


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In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.

The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow personally and give tips on pitching bold ideas to clients, and why it’s important to be honest and have thoughtfulness and intention behind your ideas.

All that and more when you listen to this episode:

  • How to make work more fun to boost creativity
  • Why standing up for your beliefs is worth making enemies along the way
  • The best way to handle criticism and negative feedback for honest growth
  • Why it’s important to consider the financial side of pursuing passion projects 
  • How meditation contributes to personal growth and well-being
  • Steps to prepare for pitching bold ideas 
  • Why ideas should be supported by solid arguments rather than vague language
  • How clients can be guided through the design process to ensure they feel valued

Connect with our guest: 

  • Instagram: Freddie Öst
  • Website: Snask
  • LinkedIn: Freddie Öst

Mentioned in this episode:

  • Make Enemies & Gain Fans
  • Adobe Max
  • Andrew Hochradel
  • Andrew Hochradel - Southwest Project
  • PAScribe

Connect with Katie & Ilana from Goodtype

  • Goodtype Website
  • Goodtype on Instagram
  • Goodtype on Youtube

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Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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The Typecast: Grow Your Art BusinessBy Katie Johnson and Ilana Griffo of Goodtype

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