How to Succeed Podcast

Mike Montague interviews Mike Cunningham, national sales manager at Gill Athletics, Sandler client, and podcaster, on How to Succeed at Podcasting for Business. Find Gill Athletics at: https://www.gillporter.com/gill_store/ Find Mike's podcast at: https://anchor.fm/gillathletics

• The best attitude, behavior, and technique on how to succeed at podcasting for business
• How podcasting can help your relationships with your clients
• The right reasons to get into podcasting
• Don't get caught up in the numbers
• Be consistent, but define what consistent is for your podcast
• Post sell when you finish the podcast
• Ask for referrals
• Help them get referrals from you as well
• In interviews: 30% is your talking and 70% is them talking

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment!

Mike Montague interviews Alon Alroy, co-founder of Bizzabo and author of Event Success, on How to Succeed at Events.

• The best attitude, behavior, and technique on how to succeed at events
• Trends in the event industry
• Don't just go back to how you did in-person events in 2019
• Post pandemic – have a plan A, B, C, and D
• Use "selective hearing" on feedback from your event
• How to determine the ROI and the ROA of your event
• Personalize the experience for your customers
• Segment your customers

Find Alon at https://www.bizzabo.com/

Get the book Event Success here: https://www.amazon.com/Event-Success-Maximizing-person-Experiences/dp/1119817153

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment!

Mike Montague interviews Todd Hockenberry, author of Inbound Organization and a HubSpot partner, on How to Succeed at Becoming an Inbound Organization. Find Todd and the book at: https://www.inboundorganization.com/

• The best attitude, behavior, and technique on how to sell to succeed at becoming an inbound organization
• Everyone in the organization is part of inbound marketing
• If you can't keep good employees, check your culture
• If your employees aren't happy, they won't treat your customers well
• If you don't like being marketed in a certain way, why would you market to others that way?
• The way you think is really your product
• Use technology to engage, not to hide
• The experience IS the relationship
• Map the journey with your clients

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment!

Erik Meier, Sandler trainer from Troy Michigan talks about advanced questions for your next sales call.

Mike Montague interviews Erik Meier on How to Succeed at Advanced Questioning Strategies.

• The best attitude, behavior, and technique on how to succeed at advanced questioning strategies
• Asking questions is not a technique – it's to gain information and help the client
• The spectrum of equivocation
• Be curious
• You have the right to ask questions
• What makes a good or bad question
• Build rapport before you go to questions that require more trust
• Think about the reverse in advance

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed Don't forget to subscribe and leave us a comment!

Mike Montague interviews Maria Ellis, author of Redefining Entrepreneurial Success, on How to Succeed with a Healthy and Holistic Lifestyle. Find her new book at: https://www.amazon.com/Redefining-Entrepreneurial-Success-Holistic-Lifestyle/dp/B09RB2N6K5

• The best attitude, behavior, and technique on how to succeed with a healthy and holistic lifestyle
• Entrepreneur's work ethic and harm their health if they aren't careful
• Living a healthy and holistic lifestyle will also help you earn more
• At the end of the day, meditate on your wins and challenges and how to improve tomorrow
• Use your priorities to manage your time
• Take care of your needs first, so you can take care of others
• Plan your morning and evening routines to energize and motivate yourself
• Use what works for you
• Practice active listening

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

The Next Evolution of Sales

Inspired by the transformation that we've all seen firsthand in the sales industry over the last few years – from the disruptions of virtual selling and remote work to innovative companies and technologies bringing new alignment between buyers and sellers - Sandler is excited to announce our commitment to further champion the next evolution of sales.

Throughout our 50-year history, Sandler pioneered the concepts of discovery-based, consultative selling, reinforcement training, and a holistic view of personal and professional success in sales and leadership. It has always been a part of our journey to empower professionals to master the craft of selling, with the ultimate goal of changing the entire sales profession for the better.

It is with that vision that we are rebranding our company to better align with the expectations of modern buyer and seller, serve our clients with cutting-edge learning technologies and methodologies, and continue our evolution as an organization offering more than "training."

Along with our new look and name, we seek to re-establish the core elements that we believe elevate the Sandler experience above our competition and drive results for our clients, our partners, and our learners. Core elements include:

• Connection with the Modern Buyer: A buyer-focused discovery process to create more engaging experiences for buyers and sellers.
• Customizable Learner Journeys: Personalized for individual's strengths and goals.
• Collaborative Coaching: Modernized delivery with a blend of experiential learning, gamification, and flexible pacing.
• Ongoing Reinforcement: Continuous guidance for new professional and life stages.
• Technology-Enabled Solutions: Adaptive content and techniques for evolving technologies.
• Personal Transformation: Lasting behavior and change to succeed in and outside of the sales profession.

Our mission is to provide ongoing guidance and resources to enable anyone in a revenue-generating or leadership role to reach new levels of success. As a coaching organization to sales professionals around the globe, we know that our journey is never done. We respect our history and continue to learn from it.

We hope that you will join us in taking the next steps forward in the evolution of the sales profession, in the elevation of your career, and ultimately, excel in your professional and personal life.

Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.

Mike Montague interviews Kevin Roth on How to Succeed at Finding Your Niche. Find Kevin at: https://kevinroth.org/

Kevin Roth began to play the dulcimer in 1972 at the old age of thirteen, and at sixteen recorded his first album for Folkways / Smithsonian Folkways Records, which immediately launched him into international fame. Between 1974 and 1984 Roth recorded ten albums with this label, establishing himself as a prominent folk singer and dulcimer player. In 1984, Roth performed the theme to the PBS-TV children's show Shining Time Station, which brought him to another new and much larger market. His friendship and collaboration in 2006 with Noel Paul Stookey, of the legendary folk trio Peter, Paul & Mary, further cemented Roth in American folk history. His career took him to concert and symphony stages around the world, to festivals, radio, television shows, and two appearances at the White House.

As his career grew, Roth became professionally and financially successful, winning numerous awards and partnering with prominent companies such as Sony, National Geographic, PBS, Random House, and Time Warner. Then came a sudden diagnosis of Melanoma, and it changed his life. He had a choice to accept a death sentence or to live. He chose life. Through adapting and combining techniques from his music and performance practice with others that he researched, he found a simple and powerful method to change how he lived. Roth discovered how to not just survive but to become truly happy and thrive.

Roth now guides individuals and groups in the discovery of what really matters to them, how to accomplish their goals, and how handling stress is an essential factor in a healthy life.

• The best attitude, behavior, and technique on how to succeed at finding your niche
• Use your experiences and talents to find your niche
• Focus on serving people - What do they want and need?
• Make sure your clients have skin in the game
• Listen deeply to what your clients say
• Find out what really matters to you and why, get and execute a plan
• How to listen deeply
• Stay open and fluid to continually find your niche - it may change over time

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Mike Montague interviews Steve Borseti, a long-time Sandler trainer, on How to Succeed at Looking for Trouble.

• The best attitude, behavior, and technique on how to succeed at looking for trouble
• It's better to uncover the trouble with your clients than ignore it
• Go for the "No"
• Look for trouble even in your "great" deals
• Ask, "What are we missing?"
• Are there technical obstacles?
• If you know they have pain, and they aren't moving, you must go looking for trouble
• If you have multiple meetings, always ask, has anything changed?
• Use the negative reversal
• Use DISC to determine how to look for trouble with different clients

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Mike Montague interviews Jade Simmons on How to Succeed with Purpose. Whether it's a mind-blowing mainstage keynote that leaves audiences awakened to purpose, or a riveting concert adventure that goes from Rachmaninoff to Rap, a Jade Simmons experience is unforgettable in the least and life-altering at best. The inimitable world-class concert pianist and powerhouse activational speaker is CEO of Jade Media Global, a former runner-up in the Miss America pageant, and a former Presidential candidate in 2020! Find her at https://jadesimmons.com/

• The best attitude, behavior, and technique on how to succeed with purpose
• Your purpose is not what you do, it's what happens in others when you do what you do
• Attach your purpose to every role you have
• Your "why" remains the same, the "hows" can change all the time
• Purpose is for everyone, not just "special" people
• Decide that life doesn't happen "to" you, it happens "for" you
• How Jade defines success

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed

Matt Rappaport is a Sandler client and founder of Detroit Event Company. In this episode this episode, we do a casual case study interview to see how he has used Sandler to sell his intangible services and find success with his event business.

Find him at: https://www.detroiteventcompany.com/

Mike Montague interviews Matt Rappaport on How to Succeed at Selling Services.

• The best attitude, behavior, and technique on how to succeed at selling services
• It begins with trust
• What to look for in your prospects and your team
• How you may adjust the Sandler method for certain services
• How to decide who your market is and how to price your services
• What to do if you have trouble with bonding
• How to minimize ghosting
• Being the smartest person in the room is no better than having the most expensive house on the block

The How to Succeed Podcast is a public and free podcast from Sandler. SUBSCRIBE: https://podfollow.com/howtosucceed