HUNGRY.

How to Survive "The Dip" or When to Fail Forward - James Hickson, We Bought Beer, Brand Hackers


Listen Later

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/


Do you ACTUALLY want to keep your brand going ?

 Or are you shackled in the pride prison and ego ?

Scared of telling your family and friends "it's over Mum or mate or Marge "

Worried about changing job title from prodigious founder to employee?

Or maybe you're just going through Seth Godin's "The Dip.

Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money.

Our Wet Little Angry Island loves failure compared to the US.

It's fucked.

Quitting is brave, bold, commendable. We should celebrate as much as winning.

Balance persistence with pragmatism.

Because

All the sticky, gorgeous
wisdom lies in failure.

Thrilled to welcome my hombre-from-another-mombre, James Hickson  Hickson, on the pod.

Career at Innocent and Brewdog. 

Founded We Bought Beer, scaled it, loved it, hated it,  folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. 

ON THE MENU: 

1. How to solve the principle-agent problem, lessons from BREWDOG  and Pret A Manger -  a brand is the long shadow of a formidable founder 

2. Why strong brand = promise + consistency and consistency x time = trust 

3. Why challenger brands must "turn momentum into an invisible force"

4. Stop and see your brand and business from 10,000 feet 

5. The dip - when to fail (forward) and when to keep pushing for the hold 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

...more
View all episodesView all episodes
Download on the App Store

HUNGRY.By Dan Pope

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like HUNGRY.

View all
The Bottom Line by BBC Radio 4

The Bottom Line

35 Listeners

Full Disclosure with James O'Brien by Global

Full Disclosure with James O'Brien

291 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

605 Listeners

The Good, The Bad & The Rugby by Folding Pocket

The Good, The Bad & The Rugby

255 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,091 Listeners

The News Agents by Global

The News Agents

1,046 Listeners

The Rest Is Politics: Leading by Goalhanger

The Rest Is Politics: Leading

843 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

941 Listeners

The Louis Theroux Podcast by Spotify Studios

The Louis Theroux Podcast

615 Listeners

The Sports Agents by Global

The Sports Agents

29 Listeners

Great Company with Jamie Laing by Jampot Productions

Great Company with Jamie Laing

293 Listeners

The Go To Food Podcast by Go To Podcast Company

The Go To Food Podcast

23 Listeners

UNTAPPED by High Performance

UNTAPPED

26 Listeners

The Room Where It Happened by High Performance

The Room Where It Happened

4 Listeners