Constellation Brands’ Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands’ Senior Director of E-commerce Marketing & Digital Shelf, to discuss how alcohol brands can take their e-commerce marketing to the next level. In this episode, we discuss:

• The importance of digital content and how brands can maximize the impact of the digital shelf
• The evolution and growing importance of performance marketing and retail media
• How category advisory and captaincy are evolving in the digital world

Additional Resources: To access Rabobank’s 2022 Alcohol E-commerce Playbook, click here. Rabobank clients can sign up for our research via this link: Research.Rabobank.com