Seth Waite shares his unique journey from studying political science to becoming a partner at a biopsychology firm. He discusses the importance of understanding consumer behavior, the transition from law school to nonprofit work, and how these experiences shaped his approach to marketing. Seth emphasizes the significance of talking to customers, understanding their emotional needs, and using data to inform marketing strategies. He also provides valuable insights for aspiring entrepreneurs and highlights innovative tools for market research.

Learn more about your ad choices. Visit megaphone.fm/adchoices