You probably saw that Alex Hormozi just broke records with his new book $100M Money Models.

But here’s what most people missed…

He didn’t really sell a $30 book — He sold a $6,000 offer that just happened to include the book…

And people lined up to buy it.

Today, I’m going to break down exactly how he did it — the psychology behind why it worked so well — and more importantly, how you can use the same strategy to turn your expertise into a premium offer that sells for $5K, $10K, even more…

Chapters

00:00 The Record-Breaking Book Launch
04:28 Understanding the Offer vs. Product Distinction
10:57 The Components of a Successful Offer
15:19 Framing and Anchoring Value
21:20 Implementing High-Ticket Offers in Your Business
26:08 The 10K Offer Challenge: Transforming Your Business

🚀 Take The $10K Offer Challenge 🚀
https://10kOfferChallenge.com

📕Graham’s Books
How To Get Paid For What You Know
https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670

Rebel: Find Yourself by Not Following The Crowd
https://www.grahamcochrane.com/rebelbook

✅ Follow Graham
https://www.instagram.com/thegrahamcochrane/