How to Turn Free Advice Into Profits

In this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you're a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.

Highlights

"If you're going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning."

"People want certainty. If there is a program in place, then people are more inclined to accept the program as it's presented."

"Professionals take the time to build a plan, and professionals go first... Be able to say, 'Yep, here's how that works.' Because that's going to engender confidence."

Timestamps

00:45 - Introduction to Transforming Free Advice

02:30 - The Pitfalls of Free Consultations

04:15 - A Real-World Dilemma

06:50 - The Importance of Establishing Value

08:20 - Structured Engagement Strategies

10:35 - The Psychology of “Free”

13:00 - The Power of Saying No

15:25 - The Game Plan

17:40 - From Free to Fee

19:55 - Conclusion and Takeaways