Can you explain your business to someone who’s outside your industry?

That’s been the benefit of having a father who has no clue what I’ve done for most of my career :).

It’s also helped me learn how to explain my company’s benefits to a new customer.

One way to do that in a scalable way is to use live chat on your business site.

A few months ago I was in the middle a of a big sales project and I had chat setup on the page.

After a few days, I finally decided to dive into the trenches.

The experience blew my mind.

Helping leads become buyers became addictively satisfying.

I could watch in real time as the prospects I was chatting with, would gain the courage and reassurance to finally hit “buy”.

Here’s what happened next, and the 7 strategies that I’ve taught others who use live chat for sales on their website.

The big ideas can be summarized in this list:

• How to intro
• Response times
• Focus on result
• Simplify benefits
• Easy to buy
• Linkability
• Speed keys

If you’re asking me what tools you should use, I’m going to recommend Intercom.

Why?

I’m an investor :)…

… but for real, it’s beautiful.

I’d also encourage you to install TextExpander to speed up your chats.

So, are you going to give it a try?

If so, leave a comment with your experience after your first chat!

I would love to hear more, and I might even scoot over to your site to say hello

Have an amazing day!

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Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. (Get the free 3 videos to grow your business here.) He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter@danmartell for tweets that are actually awesome.

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