Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports,  different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more! 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

00:27 The Psychology of Money

1:00 The Importance of Luck

1:50 Time Horizons & Risk Tolerance

2:37 The Bias of Recency 

5:00 Managing Search Term Reports

8:10 Who Was Right? 

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto