10.13.2023 - By The PPC Den
Are you Scared Sammy or Aggressive Andy? In this solo episode, Michael walks through takeaways from The Psychology of Money by Morgan Housel, and how those lessons apply to your Amazon PPC Campaigns. He’ll discuss the importance of luck, the bias of recency, managing search term reports, different scenarios implementing these lessons through Scared Sammy and Aggressive Andy, and more!
We’ll see you in The PPC Den!