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Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one!

With this episode you’ll be able to:

• Discover why you should bother with testimonials, hard data, & case studies for a launch.
• Uncover language Grace sees in testimonials that waves a great big red flag.
• Learn how you can add personality to your social proof.

Links & Resources:
Testimonial Template + Training
Case Study Interview Questions

Connect w/ Grace:
Website
Instagram
Podcast

Related Episodes:
Social Proof w/ Chantelle
Pre-Launches w/ Brenna

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