Ali Grant is the founder and CEO of Be Social, one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Be Social specializes in influencer media and experiences for brands and digital creators. With Ali at the helm Be Social has been recognized by AdWeek, Business Insider, Fast Company, Forbes, Huffington Post, and more! If you're creating content that people are digesting and viewing then you are an influencer! There's a belief among many business owners and CEOs that influencer marketing is only available to the biggest companies, and that simply is not the case. The best way to get started is an influencer seeding program, where you send your product to influencers and have them create content. For service providers, you can offer your service in exchange for content about it and reviews. If you're wondering how to become an influencer, a great place to start is affiliate marketing. You can instantly utilize Amazon affiliate links and storefronts for all of the products you already use! From there, you can reach out to your favorite brands and companies to possibly get an affiliate code. Always stay engaged and in contact with companies you'd like to work with as you grow.

* Follow Be Social Group on IG @besocialgroup * Visit the website www.besocialpr.com * Check out the LTK app * Check out CreatorIQ * Check out Aspire.io * Get started with TikTok Creator Marketplace

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.