The best ads don’t shout—they risk something real. In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles dive deep into one of the most underused—but most powerful—tools in advertising and leadership: vulnerability.

Whether it’s a silent Google ad, a $40,000 refund no one ever heard about, or a tech who finally believes in what he’s selling—vulnerability builds trust like nothing else.

If you want to lead better, sell with soul, and create ads people feel—this one’s for you.

You’ll learn how to:

-Use emotional, relational, and financial vulnerability to build trust -Turn quiet integrity into powerful internal marketing -Sell more by living your brand promise—not just advertising it -Make your team believe in the message by showing, not telling -Craft ads that feel like overheard conversations—not sales scripts -Take creative risks that connect deeply and last longer

Mentioned in this episode:

• Ken Goodrich’s $40K refund and cultural ripple effect

• Dewey Jenkins’ refusal to fake the brand promise

• The psychology of voyeurism and silent storytelling

• Google’s “Parisian Love” ad and emotional participation

• Roy’s Monday Morning Memo on taking real risks

• Why bold, vulnerable brands win attention—and loyalty

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard