Look—we all have goals. For some of us, that goal is not lying when we tell the dentist we floss 2x a week. For others, it’s getting a 183-year-old consumer goods giant to buy our 2.5-year-old company for $100 million.

Moiz Ali belongs in the “others” category. As the founder of natural personal care (read: deodorant) brand Native, he brokered the kind of deal young startups only dream of when Procter & Gamble bought his company. But once the ink dried on the contract, the hard work began.

This week on Morning Brew’s Business Casual podcast, Moiz takes us on a guided tour of the acquisition process—how to stand out, how to keep your head down, and how to make a graceful exit.

Even if you aren’t shopping your growing business for billionaire buyers, this episode has something for you:

How to communicate any message with the right audience (and not blow your $$)

How to persevere when the odds are stacked against you

And a whole lot more

FYI: When you make it to the end of the episode, you’ll be looking for a very specific link pertaining to Moiz’s daily routine. Here’s that link.

FYI x2: Make sure you subscribe to Business Casual and leave us a rating + review on your platform of choice.