This is a phenomenal book. This is a must-read if you have any relationships at any level with any other humans. A lot of the concepts are common sense, but that’s the beauty of it: we already KNOW all of these things, we just need to be reminded of the best way to bring them all together. Yes, these techniques have been adopted by con-artists and slimy salespeople, but we trust that you’ll use them for good, not evil.

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