<p>Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product. </p>

Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.

<p>Consumers do not act completely rationally when it comes to prices, but businesses can make prices more appealing by using precise pricing, charm pricing, and putting more psychological distance between the act of payment and receiving the product.&nbsp;</p>

How Uber creates psychological distance to make prices feel smaller

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Share How Uber creates psychological distance to make prices feel smaller

Sign up to save your podcasts

How Uber creates psychological distance to make prices feel smaller

How Uber creates psychological distance to make prices feel smaller

More shows like Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

HBR IdeaCast

The Digital Marketing Podcast

Social Media Marketing Podcast

Marketing School - Digital Marketing and Online Marketing Tips

NVIDIA AI Podcast

Masters of Scale

Worklife with Adam Grant

Nudge

The CMO Podcast

Uncensored CMO

Coaching Real Leaders

Marketing Against The Grain

HBR On Strategy

AI Explored

The Room Where It Happened