Valor Coffee Podcast

How We Built Our $1 Million Coffee Shops – 06/11/2025


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Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, and strategies we’ve learned from building two busy coffee shops. We talk Purple Cow experiences, the impact of killer systems, and the absolute necessity of being in your customer’s evoked set. Whether you’re opening your first cafe or scaling your second, this episode is full of actionable steps to build a seven-figure shop.

*If you purchase something through one of our links, we may be entitled to a share of the sale*

Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep14⁠6

Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠

Want to become a Wholesale Partner? Email us at [email protected] to set up an account!

Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected]


We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products!

Shop Clive products here: ⁠⁠https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr⁠⁠


Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link.

Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!


Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠

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Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠

Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠

Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠

Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers777

00:00:00 - Intrrrrrrooooooooooooo

00:02:17 - Another Week Down the (Good?) Drain

00:03:48 - Let's Talk Money Honey

00:09:03 - Point 1: Purple Cow

00:18:47 - Point 2: Systems

00:35:06 - Point 3: Evoked Set of Customers

00:52:09 - Breakdown of the numbers

...more
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Valor Coffee PodcastBy Valor Coffee

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