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Both of our cafes are on pace to hit $1 million in revenue this year, and we believe we could do it again, from scratch, in just 18 months. How? In this episode, we break down the lessons, systems, and strategies we’ve learned from building two busy coffee shops. We talk Purple Cow experiences, the impact of killer systems, and the absolute necessity of being in your customer’s evoked set. Whether you’re opening your first cafe or scaling your second, this episode is full of actionable steps to build a seven-figure shop.

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00:00:00 - Intrrrrrrooooooooooooo

00:02:17 - Another Week Down the (Good?) Drain

00:03:48 - Let's Talk Money Honey

00:09:03 - Point 1: Purple Cow

00:18:47 - Point 2: Systems

00:35:06 - Point 3: Evoked Set of Customers

00:52:09 - Breakdown of the numbers