Laura Roeder is the Founder and CEO of MeetEdgar, a SaaS Social Media platform that schedules your best content to get more traffic to your site. Laura Joined Alex Theuma on this episode of the SaaS Revolution Show podcast to discuss direct response marketing for startups: how MeetEdgar got to 7k+ paying customers while completely avoiding some of the most popular marketing tactics like partnerships, sponsorships and referral programs.

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
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🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)