In this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Conrad's Book: Mastering Vacation Rental Marketing

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BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.