Interested in learning how to get more engagement with your target audience? In this session of The Smart Agency Master Class I’m going to tell you about some agencies that are using surveys all wrong and give you suggestions on how to use them to have more frequent conversations.

How you’re probably using surveys now.

Most agencies are using surveys to gain insights on their audience. These surveys ask questions like: What would you want in a particular product?

The surveyor is asking because they’re trying to find out what they should build. But the response they’re most likely to hear is “faster” and “cheaper.” Most surveyees don’t know what they want. And how could they? They’ve never even seen it.

Here’s how to use surveys to drive engagement.

I use surveys to engage my audience more. For example, as I’m building my list (you need to be building lists, too!) I will ask for more engagement. I want to know more about them so I can send relevant information in the future.

In order to learn more, I ask questions like:

* Are you a freelancer?

* Are you an agency under $1 million?

* Are you an agency over $10 million?

I ask these questions because it changes how you talk to them going forward. You wouldn’t have the same conversation with a freelancer that you would with an agency over $10 million.

Now, I have – and do – use surveys to ask what their biggest challenges are. Most of the time, I already know the answer, but in these cases I’m asking so I can respond back with help and can get more engagement.

The whole goal is to get the engagement back and forth. You want that dialog! B2B (even B2C) conversations lead to transactions.

Pro Tip: People love for you to reach out to them and ask for their expert opinion. You’re setting them up on a pedestal, and who doesn’t love that? Part of the reason I do this podcast is to reach out to killer guests and start a relationship with them.

Survey Challenge!

I challenge you to create your own survey. Come up with a strategy to get more engagement and make a survey.

Would you like to get more strategies like this, and be apart of an elite group of agency owners?

It can be very isolating running your own agency. Wouldn’t you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now.