How You Slice It

When Ronnie and Greg talk about community marketing, they don’t mean flyers — they mean donating pizzas, hosting fundraiser nights, and knowing 90% of their customers by name. 

From thoughtful staff rotation to addressing the misconception that technology disconnects you from your customers, listen in as these co-owners share their playbook for turning a good shop into an extremely high-volume shop.

Luis ignored all warnings and opened up a mobile pizzeria — more vintage Italian three-wheeled mini truck than food truck — then followed his own map to success. 

Tune in for the value of novelty, perks of limitation, and approaching your business as a series of “one of one” endeavors rather than a single, scalable concept. 

From helping out other pizzerias to making every customer feel at home, this shop-owning couple puts it exactly right: “It’s not only a family business: we take care of the community.”

Listen in to hear how an Easter sunburn led to taking a leap, buying a franchise pizza shop, and turning it into an award-winning independent pizzeria. 

This industrious entrepreneur and owner of New Jersey’s Nino’s Pizza shares the playbook that led to him being honored for his dedication to customers, value to the local community, and commitment to using technology to help his business thrive. 

Tune in for a lively, industry-insider conversation recorded in the best place on earth: a beloved local pizzeria. 

What started with appetizers on the house turned into 30+ franchise locations of Nancy’s Pizza (and a brand-new kind of pizza). 

Tune in for Dave’s method of building brand loyalty through product consistency, success grounded in authenticity, and the only thing more important than location when opening a new restaurant.

Steve Jobs might have bought the first pizza online, but it was Steve Green actually running the site. Now at the helm of PMQ Pizza Magazine — the powerhouse behind the annual Pizza Power Report — Green gives us a holistic view of everything at the intersection of pizza and technology. 

Listen in for data-based predictions, extraordinary industry history, and marketing tips from Green’s days as a record-breaking Domino’s franchisee (Hint: You only really need your face, but six-person bikes and helicopters can be powerful too).

After 30 years in the finance world, Gary took a gamble on himself (and some used bakery equipment) to open a beloved neighborhood pizzeria. 

Listen in for the power of pizza people, the secret recipe he wishes he’d known, and how he built a customer base so loyal that regulars tell him when they’ll be out of town for a week. 

Sal Mandreucci went from running deliveries in a ‘97 Ford Contour to building an audience of over 5M for his family’s pizzeria as TikTok star Sally Slices. 

Listen in for Sal’s recipe for social media success: how many posts per day, what to film, the right mindset, and ideal balance of fans and haters (hint: you want some haters!).

Gabriele traded chemistry for corporate life, then traded corporate life for Chipotle, but his greatest trade involves a homemade Roman-style pizza topped with potatoes. 

He got homemade cocktails in return for that first pie, charmed the internet with a series of pizza barters, and now delights customers at his NYC shop: Unregular Pizza. With incredible pizza by Salvatore Gagliardo and knockout branding by Paola Sinisgalli, this shop packs a ton of flavor into a 500-square-foot space. 

Listen in for the business skill that matters more than money, the thing every successful restaurant owner knows how to do, and a spicy take on the pizza capital of the world. 

With hard work, help from friends (one in particular), and tons of ambition, Robyn not only bought the restaurant where she waitressed — she doubled its sales and opened up a second shop.

Warmth and work ethic are at the core of everything she does, from using family-grown produce and putting baby photos (including her own!) on pizza boxes, to revering her team and always promoting from within. 

In this conversation, she shares the marketing strategies that made her slow nights profitable, the one area she never skimps on, and the most important thing to consider when considering a new shop site (hint: it’s not location).