Host: Alyson B. Stanfield

For so long, I asked artists Why they make art.

Some artists have a Why.

For other artists, being asked why they make art is unfruitful—even debilitating. They feel unworthy if they can’t come up with a good Why.

A better strategy is to focus on the people who will be viewing, talking about, and living with your art.

How does your art make people feel?

Bernadette Jiwa says, "People don't buy why you do something. They buy how it makes them feel." If you think about it, this, ironically, leads to your Why: Connection.

 

🎧 RELATED EPISODES

Episodes that focus on your relationships:

Following Her Curiosity and Making New Connections After 60 with Jan McCarthy (ep. 158)

Being Seen—Networking for Artists (ep. 148)

How to Guarantee that People Remember You with Skip Hill (ep. 147)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/make-them-feel/

 

🔶 Please join me for THE PEOPLE PLAN 🔶 a planning workshop to identify, establish, and nurture stronger relationships with buyers, collectors, curators, students, gallerists, and more. May 7-9, 2024. https://artbizsuccess.com/peopleplan

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/