In this episode of Beyond The Pitch, Juan is joined by Hugo Balta. Hugo is one of the most influential executives in US television when it comes to helping the creation of content and giving a voice to Latino via media outlets in this country. As Senior Director of Multicultural Content over at ESPN and his role with the National Association of Hispanic Journalists, he has given Latinos a much more expansive platform. Hugo talks about his beginnings in Paterson, NJ and life in a Peruvian household as a second generation kid.He reminisces about seeing Peru qualify for the 1982 World Cup and the emotions that were generated after his beloved bicolor qualified once again this year.In this discussion, both Juan and Hugo also talk about marketing to the Latino market without just making things exclusively about the Mexican community. All this and much more in a very rich and informative conversation with Hugo Balta.You can follow him on Twitter @hugobalta.