What if your spending habits weren’t about willpower - but about attachment?

This week I unpack the emotional layers behind our financial behaviour, especially for women navigating money solo. From childhood beliefs to Instagram triggers, ADHD impulse buying to attachment-style spending patterns.

Whether you’re the “bury-your-head-in-the-sand” type or the “I’ll fix everything on payday” girlie, this episode is your permission slip to stop shaming yourself and start understanding yourself instead.

🎧 Listen as we discuss...(02:14) – The impact of online influence, self-comparison, and aesthetic pressure(02:52) – How your childhood shaped your beliefs about money (even if no one talked about it)(04:05) – Scarcity vs. abundance mindsets and how they form(04:37) – Neurodivergence and emotional spending (hello, dopamine hits)(05:02) – Why your current environment shapes your financial decisions(06:01) – The 4 attachment styles and how they show up in your money habits(08:03) – Practical tips to build financial awareness without shame(09:44) – How to use weekly + monthly money check-ins to rewire your habits(11:02) – The one question to ask at the end of every month: “Does this align with what I value?”

🔑 Key Takeaways:

💬 Share this episode with the group chat, your therapist, or the girl who just ordered 12 outfits from ASOS while watching Love Island.
And don’t forget to subscribe, rate, and leave a review - it helps the pod grow and keeps these conversations flowing.

🎙️ with Sammie Ellard-King, Financial Educator & Host of The Money Gains Podcast

How do you stop emotional spending, build savings as a single woman, and create financial freedom without strict budgets or shame?

In this episode, we sit down with financial educator and The Money Gains podcast host Sammie Ellard-King to talk about all things personal finance — from breaking the paycheck-to-paycheck cycle to redefining what retirement really looks like.

We dive into practical financial strategies that actually work, emotional triggers behind overspending, and how to build habits that stick. If you’ve ever said, “I’m just not good with money,” this episode is for you.

Whether you're navigating debt, budgeting anxiety, or starting over in your 30s, you’ll leave with a roadmap for making empowered financial decisions - without losing your sanity, identity, or your £3 Costa habit.

🎧 Listen as we discuss...

(00:00) – Why money convos belong in women-led spaces too

(03:20) – How to stop repeating financial mistakes in your 30s

(06:00) – The 90/10 rule of personal finance (hint: it’s mostly emotional)

(08:15) – Long-term visioning and monthly momentum for women

(10:50) – Sammie’s 3-phase financial plan: Protection → Maintenance → Aspiration

(12:30) – Renting vs. buying: How to prioritize freedom over financial pressure

(15:15) – How to define your “enough” number and stop guilt-blocking your goals

(24:10) – How to pivot your career without quitting your job

(28:00) – Why habits beat windfalls (even saving £5/month matters)

(29:45) – Budgeting vs. spending awareness: finding your freedom-first approach

(36:00) – Why values-based spending can be more powerful than cutting back

(37:30) – Emotional spending triggers & how to interrupt the loop

(42:00) – The single woman’s guide to money goals and accountability

(46:30) – Power, control, and finances inside relationships

(49:30) – How to talk about money with your partner without shame or drama

(51:30) – The retirement myth: Why working forever might be a good thing

(56:00) – Designing a “slow-burn” career you actually love into your 60s

🔑 KEY TAKEAWAYS

👤 GUEST
Sammie Ellard-King – Financial Educator, Money Coach & Host of Money Gains

📲 Follow Sammie: @sammie.ellard.king

🎙️ Listen to The Money Gains Podcast on Apple, Spotify & Google Podcasts

💬 If this episode hit home, please rate & review. Your feedback helps more people find honest, empowering conversations about money.

This episode is basically a one-woman Q&A where I roast your dating patterns (lovingly) and break down the emotional gymnastics of modern communication.

I COVER

This one’s for anyone who’s ever spiralled over a text or wondered if their butterflies are actually just anxiety with a good PR team.

👉 Share it with your group chat, your therapist, or the last person who ghosted you. (JK. Or am I?)

FOLLOW ME

Instagram

TikTok

This week, we're getting stuck into money mindset with coach Alex Rudnicka. If you've ever wondered why financial success keeps slipping through your fingers or why you're trapped in the same frustrating money patterns, this conversation is 100% for you.

Alex cuts through the fluff and shares some brilliant insights about spotting your limiting beliefs, why your brain fights against positive change, and how to retrain yourself to get comfortable with success. This episode is packed with practical wisdom that you can actually use, not just inspirational waffle.

OUR HIGHLY ESTEEMED GUEST

Alex Rudnicka is a mindset coach who helps people turn their minds into their best business asset. After failing at four businesses and battling crippling self-doubt, she finally cracked the code on how the mind either supports or sabotages success. She now works with clients to help them do the same, without the years of painful trial and error she went through.

CHAPTERS

00:00: Introduction and Alex's Journey

06:43: Spotting Your Limiting Beliefs

14:19: Why Your Mind AND Body Matter

22:31: How Money Mindset Shows Up in Real Life

32:09: Practical Steps to Sort Yourself Out

SOME BEST BITS

"Your results are a reflection of your belief systems. Accept what is in your current circumstances and truly accept, 'I created it.'" - Alex Rudnicka

"The more structure you create, the more you can be spontaneous, the more freedom you can have." - Alex Rudnicka

"Truth is simple. Lies, not so much." - Alex Rudnicka

"Your mind is your biggest business asset." - Alex Rudnicka

CONNECT WITH ALEX

Instagram: @alex_rudnicka

ALEX'S WORK

EXTRA STUFF MENTIONED

Thanks for listening! If you found this episode useful, please subscribe and share it with someone who might need to hear it. And don't forget to follow us on social for more insights on money, mindset, and business success without the BS.

Tired of feeling stuck in patterns you can't seem to break? This week, we're diving deep into the hidden forces that drive our actions and shape our beliefs. Ever wonder why you keep doing things you swore you'd stop? You're not alone, and the answer might be simpler than you think.

Whether you're battling workplace anxiety, struggling with self-worth, or just feeling out of sync with your true desires, these 2 powerful methods will help you peel back the layers of your psyche and discover what's really holding you back.

Imagine being able to finally understand why you do what you do, and more importantly, how to change it. This isn't just another self-help episode – it's a practical, no-nonsense guide to rewiring your brain and transforming your life. Let's dive in and discover the real you hiding beneath the surface.

Expect to hear...

How understanding the root causes of our behaviors can lead to transformative change in various aspects of life, including money, health, work, and creativity.

The Five Whys technique, originally developed by Toyota, can be a powerful tool for uncovering the underlying reasons for our actions and feelings.

Byron Katie's "The Work" exercise provides a structured approach to challenging our beliefs and understanding how they affect our emotions and behaviors.

How childhood experiences and parental influences often shape our current beliefs and behaviors, especially in areas like work anxiety and self-worth.

Why self-inquiry is key to increase emotional regulation and help us detach from beliefs that no longer serve us, leading to a calmer and more focused life.

That resistance to self-inquiry is normal, but it's important to acknowledge and move past it to achieve personal growth and change.

And how self-compassion is crucial throughout the process of self-inquiry and change. Treat yourself with the same kindness you would offer a close friend.

🔗 LINKS:

This week, we're exploring if you are putting too much pressure on yourself to progress. Is doing MORE really going to get you to where you want to be? Or is it actually slowing you down?

Doing LESS and releasing the pressure of progress in order to make progress may seem counterintuitive, but I think it might be just the trick to get the ball rolling for you.

Let's dive in!

[00:00] START

[02:30] The overwhelming amount of progress content available and its impact.

[05:45] Becoming conscious and aware of the intention behind your actions.

[09:15] The balance between seeking self-help content and feeling overwhelmed.

[12:30] Reflecting on the type of content that genuinely helps vs. adding to the noise.

[15:50] The pressure of progress and doomscrolling for answers.

[18:20] Enjoying the process of progress vs. feeling pressured to progress.

[22:10] Understanding our biology vs. the modern world's demands.

[25:40] Accepting that we are not built for the current fast-paced world.

[28:30] Giving yourself grace for doing your best.

[31:15] Asking yourself what you are willing to stop doing for the life you want.

[35:00] The impact of toxic relationships on progress and well-being.

[39:50] Embracing less to achieve more and avoid burnout.

[43:30] Taking a hard look at your commitments and responsibilities.

[47:20] The importance of facing conflict and making tough decisions.

[50:00] Realizing the long-term impact of negative influences on your life.

[53:10] Encouraging a genuine, enjoyable progress journey.

[56:40] Reflecting on what you need to give up for the life you want.

[59:50] The importance of professional support if you're struggling.

[01:03:30] Setting yourself up for an enjoyable journey by doing less.

🔗 LINKS:

🔮 Coaching: https://www.itsbekahdonovan.com/services

📸 Instagram: https://www.instagram.com/itsbekahdonovan/

This week, we're exploring how I dare have the AUDACITY to take solo trips as a parent and partner, how to get rid of the "guilt" around taking time for yourself, and why understanding and embracing your need for personal space is essential for living a balanced and fulfilling life.

Let's dive in!

[00:00] START

[03:50] The audacity of taking solo trips as a mum and partner.

🔗 LINKS:

🔮 Coaching: https://www.itsbekahdonovan.com/services

📸 Instagram: https://www.instagram.com/bekahwithakdonovan/

Welcome to the Humans In Training podcast! This week, we're diving into the process of telling yourself the truth. Discovering and owning your truth is the foundation of living a life that truly aligns with who you are and what you want.

[00:00] START

[02:15] The power of recognising when you're not telling yourself the truth.

[03:30] Understanding how old scripts and stories from childhood, relationships, or societal expectations can shape your current reality.

[06:30] The journey from self-denial to self-awareness.

[11:45] Why it's hard to recognise and admit the truth to yourself.

[17:20] How to start telling yourself the truth

[23:50] Addressing the internal resistance to change and truth-telling.

[28:15] The role of self-awareness in recognizing and changing unhelpful patterns.

[33:30] Using a journaling practice to explore and confront your truths.

🔗 LINKS:

🔮 Coaching: https://www.itsbekahdonovan.com/services

📸 Instagram: https://www.instagram.com/bekahwithakdonovan/

Welcome to this week’s episode of the What Do You Know podcast. Where we talk all things health, wealth, and confidence so you can live a life you actually forking enjoy. 

This week we’re peeling the layers back on your metaphorical money onion! Expect to learn…

As we creep ever closer to the end of the year, now is the time to clear the mental fog around your money. Take back control. And get super focused on what you want to achieve in 2024.

To help you understand your money psychology and break out of bad money habits 1:1 coaching could be for you! If so, here are all the links you need. 

MY KEY LINKS:

🌍 My site - ⁠www.itsbekahdonovan.com⁠

🎥 Tiktok -  ⁠@bekahwithakdonovan⁠

📸 Instagram -⁠ ⁠⁠@bekahwithakdonovan⁠

LINKS:

Ramit Sethi - I Will Teach You To Be Rich 

ABOUT ME: 

I am Bekah Donovan, your millennial big sisterrrr. I’m a certified coach, therapist-in-training, marketer, and mum of 2 boys. During the pandemic, I was inspired to create content to empower millennial women to live a life they actually forking enjoy. 

DISCLAIMERS & DISCLOSURES:

This content is for educational and entertainment purposes only. Rebekah does not provide financial, tax or investment advice. The information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. Past performance is not indicative of future results. All investing involves risk, including the possible loss of principal.

Welcome to this week’s episode of the What Do You Know podcast. Where we talk all things health, wealth, and confidence so you can live a life you actually forking enjoy. 

This week we’re starting to unmask your money! Expect to learn…

As we creep ever closer to the end of the year, now is the time to clear the mental fog around your money. Take back control. And get super focused on what you want to achieve in 2024.

To help you understand your money psychology and break out of bad money habits 1:1 coaching could be for you! If so, here are all the links you need. 

MY KEY LINKS:

🌍 My site - www.itsbekahdonovan.com

🎥 Tiktok -  @bekahwithakdonovan

📸 Instagram - @bekahwithakdonovan

ABOUT ME: 

I am Bekah Donovan, ur millennial big sis. I’m a certified coach, marketer, writer and mum of 2 boys. During the pandemic, I was inspired to create content to empower millennial women to live a life they actually forking enjoy. 

DISCLAIMERS & DISCLOSURES:

This content is for education and entertainment purposes only. Rebekah does not provide financial, tax or investment advice. The information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. Past performance is not indicative of future results. All investing involves risk, including the possible loss of principal.