“we changed three words at 10x’d our D2C revenue over night”

Citizens of Soil is a BANGING brand

eye-splinteringly, soul-nourishing gorgeous packaging

transforming commodity into community

wonderful founders Sarah & Michael

y’all gunna love this one!!

btw jump to 30 mins, if you wanna plunge straight into the brand building gold

ON THE MENU:

1. The Origins of Terroir: Things from a Different place have a Different taste
2. Anti-Fragility in Nature: Stressed Trees release polyphenols to protect themselves, so should humans
3. How to go MASS MARKET yet use high quality, small producers
4. Seth Godin’s “On Strategy”: Using Time, Game, Empathy, Systems to create change
5. Format Innovation> Product Innovation. Format is PISS EASY innovation that literally no one think about
6. Steal Clothes from Other Categories Rule: use semiotics of wine to make it easier for consumer to pay £££ for Olive Oil
7. No Bread & No Salad rule: Samplings are the theatre of consumer goods. Your first interaction is everything. Make it Different. Make it Memorable.
8. How to 10x monthly D2C Revenue by changing three words “Join the Olive Oil Club” > “Subscribe to Olive Oil”
9. Why Premium brands must sack off “ABC”Always Be Closing. Replace with Always Build Community. You wont win on price. You’re in the relationship business
10. The Art of Successful D2C Adverts using AIDA - attention, interest, desire, action
11. Stephen King “Kill Your Babies” - Never forget Distractions masquerade as Opportunities
12. Meek. vs Strong Opinion Decision Making frame work: make hard decisions, under pressure, at SPEED
13. Jeff Bezos: One Way vs. Two Way Door Decision Making Rule
14. Raising Money when there’s no proven “Total Addressable Market” SELL THE FUTURE CATEGORY
15. Why mpact must be so entrenched in your brand it can’t be taken out, Impact helps you grow fast
16. How many flat whites were sold 20 years ago? Rule: Brands create new categories from scratch.

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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

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🤝 Let's Connect!
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“David Milner has a magic touch” - The Grocer

Lilly’s, Tyrell’s, St Pierre,  Crosta Mollica

Every brand David touches

Magics a blossoming, beaming Gold.

Big wonga exit Gold.

David possesses the sacred compass

from challenger brand - house hold brand -  Exit El Dorado

Our chat is laden with gorgeous, glistening Gold.

ON THE MENU:

1. Peppermint Tea Rule: Why 95% of NPD Always fails - constantly ask is this a small idea?
2. Picking The Right Category > Picking The Unique Product and Brand
3. Start with End in Mind - know who you’re going to exit to + constantly ask: how do we add value to this business?
4. Why Product-Market Fit and Brand-Exit fit are two COMPLETELY different things (and what to do about it)
5. How to run £100m brand board meetings: every department must possess a strong opinion on every other department
6. “Are you big enough we don’t crush you”… how to position yourself to exit to a big multi-national
7. Why Founders struggle to think like consumer, but all the common sense decision making comes from thinking like a consumer
8. The “Orange One” St Pierre Rule: build brand at ALL COSTS, “brand” exit multiples > “business” exit multiples
9. The Power of Focus: write a list of 10 ways to grow your business, delete the bottom 7. Does it move the needle?
10. “Don’t be a forced seller when exiting”… give yourself a LONG RUNWAY to exit - start the conversations early
11. Crosta Mollica Garlic Bread Rule: Always innovate close to the core. BUT. Never cannibalise your core range.

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

 Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit  👉 squareup.com

This episode needs no introduction.

Michel Roux Jr. is a LIVING LEGEND.

We dive deep into the business side of running one of World’s most successful restaurants, Le Gavroche.

Enjoy

ON THE MENU:

1. Albert Roux’s Brutal Honesty Rule: “people are too scared to be brutally honest with their staff”
2. How to become World Class at LITERALLY anything… “what you practice in private, you’re praised for in public”
3. How to manage geniuses with egos - Gordon Ramsay, Marco Pierre White, Marcus Wareing
4. Workhorses + Egos = Effective Team.. “partner egos with introverts to get the best of your team”
5. Le Gavroche’s Symphony of Service Rule… “every employee must work in every job to understand the total knowledge knowledge”
6. Head Chefs Must be Pot washers… “every employee must work in different jobs to understand the knowledge of the whole team”
7. Polish Your Shoes Rule… “be proud of what you do. how you do one thing is how you do everything”
8. Le Gavroche’s famous Champagne Board Meeting Principles: Be all over your numbers + constantly ask how can we make this better?
9. Dinner Jacket Rule “Reinvention” Rule: constantly adapt + reinvent as culture changes
10. Embrace Hardship. Hardship breeds fulfilment.
11. Hug Your Friends + Call Your Parents Rule. Your Work isn’t everything.
12. Ernest Sheckleton “By Endurance We Conquer”… Don’t Find Your Career. Find Your Way of Life. Way of Life = Longevity.
13. Guest vs. Customer Rule… “there’s a big difference between a guest and a customer”… different framing + words = different behaviours.

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Julian said every mistake he ever made boiled down to two things...

When you lose sight of these two core relationships...

Product <> Customer.

Simplicity <> Complexity.

Get these right.

LITERALLY everything else falls into place.

ON THE MENU:

• How to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”
• Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.
• Barnacles on a Boat Rule: constantly remove complexity.
• Why Simplicity is HARD, complexity is EASY.
• ITSU’s Unique Hiring Policy, the 4 qualities
  •     I care
  •     I take pride
  •     I want to grow
  •     I build trust
• Why Product is always bigger than the founder and the team
• ITSU Character Qualities
• Be thankful
• Be there
• Be accountable
• Be brave
• Be there. Stay close to your customers, always.
• Never let bad negative energy get in the way of pursuing excellence
• Brand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customer
• Be objective and truthful about your product + Inconvenient truth: your product is everything
• Human energy oils the wheels of the machine
• Seth Godin: This is crap = this is I care
• Why you must stick with hard that’s where Excellence is built

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)