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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

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🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Will Murray and Jack Croft are like NO ONE ELSE.
Yes, incredible chefs - serving 10/10 BANGING food,

But, also GENIUS marketeers,

They RIPPED UP the rule book,

Zigged when everyone Zagged.

Built Fallow, Fowl, Roe to enormously successful restaurants,

The World has changed.

The way to build a successful restaurant has changed, too.

Our conversation shows you how.

ON THE MENU:

1. Why Canary Wharf is the Craziest place to open a Restaurant: “lean into site surprises + “adapt to your customers + environment”
2. Why You Must Deliberately put yourself in the shit… “remember at your worst you can still do your best”
3. Cook to Chef to Restauranteur Evolution: “Everything is a positive learning experience” + harness the power of fight or flight
4. Why Your Job as The Restauranteur is the Orchestrator of Energy “Pick high energy> everything”
5. Customers Sixth Sense Rule: “…customers can just tell when the team is unhappy”
6. 900 Cover Sunday‘s Rule = Personal pride + show your team you can get hands dirty
7. How to Use Media to get Bums on Seats: the food must meet the expectation and ACTUALLY taste good
8. Why negativity is SO EASY, yet, positivity is SO HARD… positivity is the right choice
9. How DINNER & Ashley Palmer Watts taught Will & Jack Systems. Systems = Volume + Consistency
10. Why Your Inner Critic is Your Secret Weapon: You’re thick skinned because no one is a greater critic than you
11. Clucking Off Hour Chicken Wings: Always find creative way to pack out your restuarant.
12. Blue Roll On Brand Rule: constantly look for ways to cut money that’s also on brand “conscious creativity”
13. Why Fallow Won’t Put Up Their Prices in 2025: just sell more roasts
14. Remember Everyone you admire is doing way more work behind the scenes than you think
15. The Genius Reason Fallow Give Out Free Tequilla Shots to Customers.. Control the Energy”
16. Ruthless Transparency = Radical Trust: Why Fallow tell customers gross margin %’s
17. Keep it Moving. Always Keep It Moving

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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Founders, please don’t swap your PURPOSE for PROZAC.

“when you exit…you’re drowning in the 3 D’s”.

“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.

Guy breaks ALL the brand building rules Riverford Organic.

Famously, told the supermarkets to F*CK OFF.

Unapologetically, gave away over 26% of his exit dough BACK to the team.

LOVED, LOVED, LOVED this poddy!!

ON THE MENU:

1. Nature & Brand Building Lessons: Humility + Strength of Diversity + Collectivism
2. Why Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”
3. Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”
4. Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everything
5. How Founders can use their Demons wisely “mental breakdowns are doors to epiphany”
6. Why Creativity is overthinking used positively and Anxiety is overthinking used negatively
7. Why Rich People are Tw*ts and Boring Company
8. Why Neo-Liberalism Religion has ruined the world “…money became a proxy for love”
9. Why Self-Love = Accepting you don’t HAVE to be perfect
10. Why Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creative
11. The Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro Collectivist
12. Jonathan Hiadts: “90% chimp, 10% Bee” brand building theory

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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

Loved this one with Aussie Donnie Troy from Coqfighter.
The early stage of the brand building journey is fun.
you’re so naive,
everything is new
everything is fresh
It’s better than your “…old boring corporate job”
But, at some point, it becomes hard.
Unimaginably hard.
Doubt soars in.
Confidence wanes
The joy fades a little.
Paul Graham calls it The Trough of Sorrow
This episode will help you through Your Trough of Sorrow
With a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”
Huge thanks to my boy for setting this one up.

ON THE MENU:

1. Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”
2. Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flair
3. Zen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mind
4. Why you must treat every part of your business as a “community”
5. Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top Down
6. Seth Godin Competitors vs Colleagues Rule: Don’t hate your competitors
7. Why London is The Best City to Launch a Food & Drink Brand
8. A La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement Rule
9. Brand Building Lessons from Harley Davidson “offer people Status and Affiliation”

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.
Intense. Hilarious. Raw.

Soul-irking. Thought-twisting conversation with Zahn

Bleecker Burger.

 🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform  

ON THE MENU:

1. Accept your why and purpose will FLUCTUATE as you build your brand
2. Your Circle of Us vs Circle of Now
3. Diverse should make truth
4. Why Racism and Sexism is rife in every organisation + how to solve it
5. How Bleecker solve sexual harassment “no one’s immune to it”
6. How Bleecker build a company culture that actually LISTENS to its employees
7. It’s an extension of you, how you see if your suppliers are an issue?
8. Who are your suppliers? If you’re suppliers aren’t inclusive BIN THEM IMMEDIATElY
9. The Bleecker handbook & Nudging theory: nothing happens over night
10. How to Lead with Humanity at the core of everything to help others
11. unconscious bias in these companies & Bleecker has unconscious bias
12. How to actually hire a diverse workforce
13. Simple is NOT easy. Consistency.
14. onion wonderland - Alice and Wonderland
15. journey into the beef underworld
16. Consistency gets you out of bed. Consistency should be hard.
17. Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger

 ============================================== 

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 

 ---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  

The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.

Founder <> Operator tension is always bull-ragingly bombastic

Operators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish Bull

Operators must control founders rage, steer vision, channel energy, calm zeal

a Supple Art, Elusive Science so many get wrong

Honour to sit down for an Operator Masterclass with Graham xxx from Ole & Steen

HUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

ON THE MENU:

1. Why Fish & Chip Shops Selling Chicken Nuggets it’s a route to failure. Do. One Thing Well.
2. The Operators Role = “take the sting out of a founder” + share same language as founder
3. Always Under Promise, Over Deliver when managing founders expectations
4. Why Operators “Accept there will be clashes with the founders in first 6 months”
5. Why Operators must always start with an “empty bank account of trust” when joining a challenger brand
6. A problem only exists in the absence of the right conversation
7. 40/70 Decision Making Principle: 40% Information isn’t enough, 70% Information is too much + find your sweet spot
8. Stop. Start. Continue. How To Create Consistently Great 1-2-1’s With Your Team
9. When Effectively Managing People Always Ask: What is the end goal?
10. Always Remember. Responsibility is your ability to respond.