"There are no rules, so create your own rules” -

Tyrell’s Crisps & Chase Distillery founder: 16 Controversial Lessons from a £40 Million Exit and a £75 Million Exit to DIAGEO “…there are laws, but there are NO RULES”

Back for a part two, with the Food & Drink OG DON

Will Chase builds and flips.

A MasterClass in Life and Brand building.

Loved it. It’s long. Very long.  So take it in slowly.

 ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  

ON THE MENU:

1. Alan Partridge Brand Building Rule: As a Founder get into the character of your brand
2. Champagne vs CocoPop Shopppers: How does gut health go mainstream
3. Surviving WW2 and How our Food System is F*cked: the Solution lies in the Problem, and (always) a Problem Lies in the Solution
4. Buddhism, Bhutan & Brand Building: How to Cage Your Founders Monkey Mind
5. Napoleon Brand Build Strategy 1: “Genius is doing the Average thing when Everyone around you is Losing their Mind”
6. Napoleon Brand Build Strategy 2: “Get in trenches & BE IN IT with your customer”
7. Why Momentum = magic, magic = momentum, momentum = more magic
8. AUDI Logo: Why You Senior Leadership team must operate like the Audi Logo
9. How Will’s turned his Bi Polar into a Superpower: the DOWN drives the UP
10. Gratitude Principle “Founders work 80 hour week so they don’t have to work 40 hour weeks”
11. Price Laddering Principle: How Tyrells launched Vegetable Crisps to increase Margin + Drive ROS in Core Range
12. The Graza Olive Oil Genius: Sizzle vs. Drizzle of Brand Building
13. The Strategy to Drop you Av RRP to become a Household Brand: “you get value through scale”
14. Why Categories are Like Fishing in Ponds: You Choose Where you Fish
15. DON’T SELL YOUR BRAND: When You’re In The Winners Enclosure You Realise All The Fun Was in The Race

 👌 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 ► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link



FULL EPISODE:
Youtube
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Apple



♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Making bugs mainstream is a brilliantly bonkers idea.

I love brilliantly bonkers people.

This Poddy was bonkers and brilliant

yummy wisdom left me bug-eyed n’ bonked out

Leo is an EXCEPTIONALLY bright visionary

Leo sees bugs on bougie small plate menus in Shoredtich,

Cricket Con Carne demolished on hungover Boxing Days in Glasgow

And, SpBug Bol with Garlic bread for your Tuesday Tea (certy: the best dinner on a Tuesday)

YUMBUG is backed by the genius Ollie, the man behind BOTIVO

And, James Watt founder of BrewDog

This is AltMeat 2.0 (less the DC10 Drug Dealer Ingredient Deck)

 ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   

ON THE MENU:

1. YUMBUG Behavioural Science Strategy to make Bugs Mainstream “it’s all about perception”
2. The Pillars of Strategy, Eduction = Curiosity + Great Experience = People come back.
3. How YUMBUG are Reverse Engineering a Successful Mass Market Supermarket Launch:
4. Why Culture is Truth. Different question = different truth. We eat prawns but don’t eat bugs
5. The American Curiosity/Paranoia Paradox: America is a culture of immigrants = Positive questioning = curiosity + Negative questioning = paranoia
6. Why You Must Treat an Investor Like a Customer
7. The Raising Money Tension: “Don’t spray and pray” + “what’s their victory speech?”
8. Product-Market Fit vs. Story-Investor Fit: Opportunity and Mission is Common language between investors and founders
9. The “Just Another Day In Paradise” Founders Mindset, Cruise Ship vs. Dingy (F*CKING LOVED THIS)
10. Why Founders Must Turn up Each Day in the dingy and pretend you’re on a cruise ship
11. Rory Sutherland: We need to solve problems, not win arguments - VITAL for Food & Drink founders
12. Emotional Agility vs Emotional Fragility: founders be malleable with your mind, The Difference Between Radical Candor vs. Ruinous Empathy
13. Paul Graham Do Things That Don’t Scale Create a great memorable first experience
14. Shallow experience vs depth of experience
15. Why sweat the small stuff is bad advice for brands: It matters argument vs it matters most
16. 80/20 Pareto Principle of Punchy Hustle: What is the cost of focusing on the detail?
17. Perceived value vs actual value: Does Design Really Matter?

  👌 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 ► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link



FULL EPISODE:
Youtube
Spotify
Apple



♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Me loves me’s a-bitta Kricket.

A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour

Bowls you over.

Smacks tastebuds for 6.

Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.

And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.

Cricket, the sport, played in England and India.

Marries the two countries.

Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.

And, the “K” is so iconic.

to me it represents

doing things differently

questioning everything.

 ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲   

ON THE MENU:

1. The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
2. The Curiosity Confidence Reset: how to reset yourself when you lose you confidence
3. Internal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”
4. Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure Situations
5. How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
6. What To Do When Everything is Going Wrong: do the opposite of what you think you should do
7. How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
8. How Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing”

 👌 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 ► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:

Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers Many see Innocent as a Brand & Marketing machine (they are) Adam revealed something much DEEPER Something surprising. Something you've not thought about.

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  

ON THE MENU:

1. Why There are Multiple Status Games and We Are Never Playing One Status Game
2. Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
3. The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
4. Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
5. Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
6. Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
7. The brand is a light figure in storytelling: How does your story make consumers Status + Connection
8. Why Ambition can become corruptive and how to solve it
9. Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
10. We Earn Status Through Virtue
11. The Status Game and Michelin Star Restuarants: The Downfall of Status

 👌 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 ► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link



FULL EPISODE:
Spotify
Apple
Youtube

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 1994, Steve Jobs said - “The most powerful person in the world is the storyteller.”

“The storyteller sets the vision, values, and agenda of an entire generation that is to come”

Today's Episode with Will Storr will make YOU a better storyteller to your team.

Your brand a better storyteller to your consumers

The learnings in this are TOTALLY different from every episode I’ve ever recorded.

Will isn’t a food and drink founder.

But, Will’s lessons are CRUCIAL for food and drink founders.

He’s one of my favourite authors

• The Status Game
• The Science of Storytelling
• Selfie: How We Became So Self Obsessed and What it’s doing to us
• The Heretics: Adventures with the Enemies of Science
• The Hunger and Howling of Killian Lone

Storytelling = crucial for brand building = simple stories build deep connection + spread the story further with less effort

The Status Game = crucial for brand building = raising consumers status as they buy your brand = story spreads

Selfie = crucial for brand building = helping your your consumers be “the hero” of your brand “story” = super power.

Will Storr is a British author, journalist and former photographer. He has been a contributing editor at Esquire and GQ Australia.

  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲  

ON THE MENU:

1. Why There are Multiple Status Games and We Are Never Playing One Status Game
2. Why a Story is a Deal - a UNIQUE deal between your brand and your consumer - so tell the story right
3. The Science of Brand Storytelling Nike and The Rise of Metcons in Cross Fit
4. Why Status is Making Us Live in a Blandemic - Blandemic of Buildings, Restuarants and Brands - how to escape
5. Why Bad Brand Story Telling is vague, “Reflect the story world back at me, so I can find my identity in it”
6. Why Falling in Love is Similar to Brand storytelling: Your Goal is to Reflect back to them what they want to know”
7. The brand is a light figure in storytelling: How does your story make consumers Status + Connection
8. Why Ambition can become corruptive and how to solve it
9. Why the best organisational structures are focused on the “Me” and “We” (this is SO SO SO good)
10. We Earn Status Through Virtue
11. The Status Game and Michelin Star Restuarants: The Downfall of Status

 👌 

 ==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:

 ► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)