Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Honour to sit down with Tom Molnar, co-founder of GAILS's. What Tom’s built in GAIL’s is truly amazing.

You’re in for a treat

ON THE MENU:

1. Skateboarding & Slaying Monsters & Building GAIL’s: “Be in Flow” + Don’t let Big hot shot executives ruin the flow
2. Why a FOOD business MUST make FOOD decisions… “STOP adding more business to the business for the sake of business”
3. The GAIL’s No Celebration Cakes Rule: “Understand something deeply and make it better” + “Don’t change it before you know it”
4. Why GAIL’s Competitive Advantage is an INSIDE JOB.. “Don’t change the thing that made you great”
5. GAIL’s + Seth Godin’s “Circle of Us & Circle of Now”: Your Purpose Must Widen as You Scale
6. The Different Founder Mode Gears: Accept you’ll NEVER switch off, but you can switch gears: “Sleep is an active part of your life”
7. Black Belt Leadership Lesson ONE: Shut The F*ck Up and Listen. Listen first. Act Second.
8. Black Belt Leadership Lesson TWO: Creativity across the WHOLE business + “…let your team play jazz”
9. Why Brand Building is Like Water: a complex system, it never stands still, keep moving
10. Slow is Smooth, Smooth is Fast: you need speed humps to slow you down
11. How GAIL’s Charge £4.30 for a coffee: “The world has voted that it wants good coffee”
12. Why Joy is Different from Happiness. Joy Comes from Doing HARD Things. Hard Things = Fulfilment.
13. The Gail’s Algorithm for Picking Success Sites (this is GENIUS): Science is Art, Art is Science: “art is always asking questions”
14. Why It’s a SuperPower to Believe The Best Days Are Ahead of Us
15. Sausage Roll Rule Food decisions vs business decisions: How do we sell more? vs. How do we make it better?
16. One year business plans are DUMB copy, Invent: What’s this going to look like in 5 or 10 years?

==============================================
🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:
​

​►Big Fish: (https://bigfish.co.uk/)​
►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!
►Let's link-up here ​ ( / daniel-pope  )
►Stalk me here ​ ( / _hungry.pod  )

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

DEEE-lighted to welcome this ABSOLUTE JOKER on the poddy

Henry Hayes creates f*cking hilarious content

Behind the comedy is a whopper-big-brain, whipper-smart witty

Henry is Head of Marketing at Passionfruit - who work with PepsiCo, AB InBev, Mars

In This Is Strategy Seth Godin, all ideas are built on

Time
Game
Empathy
Systems

Marketing Strategy is like Comedy

Marketing like Comedy is built on empathy
Marketing like Comedy is playing games
Marketing like Comedy is understand the system you’re in, like a fish knowing it’s in water
Marketing like Comedy is understanding the complexity of the human soul
Marketing like Comedy is seeing things no one else notices

Loved the Seth Godin, Will Storr podcasts?

Similar poddy with a heavy seasoning of scatty, profanity, debauchery

ON THE MENU:

1. Jimmy Carr: How to Find Your Edge: Weird complimentary strengths + lean into weird idiosyncrasies

2. The Hidden Pressure of going to Eton (god, we sound like w*nkers) - “you’re meant to do great

3. How Henry Turned His Life Around: Swapping Prozac for Purpose

4. The Genius of Raff and Passionfruit: more starts ups must allow employees to build their own personal brands

5. Nike’s Brand Building Strategy Secrets: Global vs. Local - “you only need to be important in 12 cities”

6. The Art of Small, Meaningful Life Changing Events “Value first; Product second”.

7. If you put blood, sweat and tears into it, people can feel hard work in their bones

8. Marketing Lessons from Shakespeare’s Comedy: Understand Complexity of Human Beings

==============================================
🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:
​

​►Big Fish: (https://bigfish.co.uk/)​
►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!
►Let's link-up here ​ ( / daniel-pope  )
►Stalk me here ​ ( / _hungry.pod  )

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

⬇️ REGISTER FOR TICKETS TO LIVE PODCAST & SUPPER CLUB WITH GILES ON 25TH FEB BELOW ⬇️

https://forms.gle/bHgQQg9EkVYTMw368

If you want to EXIT your brand for MILLIONS $$$

Make dat COIN boi-shee.

Bread. Dough. Wonga. Moolah.

This is THE most important podcast I’ve ever recorded.

Honour to sit down with INDUSTRY LEGEND legend Giles Brook.

ON THE MENU:

1. Why Challenger Brands Must Understand The Way You Exit has COMPLETELY CHANGED: Giles’he Gold, Silver Bronze of True Gross Margin and EBITDA
2. PLEASE STOP Manipulating TRUE Gross Margin: D2C brands don’t hide CAC in the P&L… it must come under true gross margin. 40% minimum.
3. Why “Multiples of Revenue exit is completely DEAD”. EBITDA multiple = 12x vs. Revenue multiple =. 1.9x
4. Why in 2025 Challenger Brands Must Become a Proper Business Earlier …”challenger brands must become a proper business much earlier” + Set up value chain EARLIER
5. Bio & Me Innovation-to-Exit Strategy: Brands must INNOVATE Close to the Core
6. Big Exit Rule No.1: BRAND BRAND BRAND.. “I’ve seen amazing businesses on paper, unable to exit as they have a crap brand… I’ve seen okay businesses, with an insane brand, have huge exit”
7. RedBull Zero Law: Innovation Doesn’t Need to Be Whacky + “Format Innovation is The Best Kind of Innovation”
8. Vita Coco’s CONSUMPTION EXPANSION Law to Piss Easily 6X Your Rate of Sale: Bigger format = more units in fridge = winder consumption opportunity = higher ROS = higher revenue
9. How To Commit Brandiscide in Grocery: slag off competition, buy listings, invest in ATL campaigns when you’ve got 200 stores
10. ATL Campaigns are pointless when you’re small, Invest in Purchase Proximity
11. The Founderitis Symptom: Founders in board meetings never think like a CONSUMER but ABSOLUTELY MUST
12. The Coconut Wars: How Vita Coco smashed Innocent and Pepsico to become the biggest Brand in Europe
13. The Battle of Addiction in Founders + Why Brand Building Should Be Brutal.
14. The Founder vs. Operator Tension: True Challenger Operators Need to Roll Their Sleeves Up
15. Why 90% of Exit Deals Fall Through + How to Ensure Your Brand is Exit-Ready in 2025

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

In this conversation with the founders of LoCal Beer, fostering a creative culture and the process of distinguishing strong ideas from weaker ones. 

1. Creativity Doesn’t Require a Huge Budget – The discussion emphasized that disruptive ideas don’t always need big budgets. Using parody and playful marketing can create impactful branding moments.
2. The "Golden Mead" Campaign for Camden Town Brewery – A spontaneous idea born from reading a news headline led to a limited-edition honey mead beer celebrating footballer Beth Mead’s success during the Women’s Euros. The concept was quickly approved and went from idea to launch in just three weeks.
3. The Stella Artois Unfiltered "Naked Pub Signs" Activation – To extend the brand’s “Oh Natural” campaign, the team created nude versions of traditional British pub signs. This idea took a year to develop but resulted in a unique, well-received activation.
4. Creative Sales Tactics for Retail Partnerships – To get a meeting with Co-op buyers, the team made a Spotify playlist where each song spelled out a pitch. Later, they sent a sample box with an inflatable balloon that popped out with a message from their mascot.
5. The Fine Line in Outreach to Retail Buyers – The founders discussed the challenge of standing out without being overly persistent. While creative approaches like playlists and gifts worked, overly aggressive tactics—such as showing up unannounced—led to negative reactions from retailers.

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Riding Solo on el poddy this week

Fancy riding shotgun?
Simply shove my waffle in your ears.

This week, I’ve picked 11 lessons from the 4 years of podcasting with INSANE GUESTS

I’m referring to these DAILY.

So hope they help you too.

4.5 years of value, stuffed into 45 mins.

Get ya chops round it asap

Lemme know if you like these, can do more. May do a sales one too

ON THE MENU:

1. THE SINGLE Biggest lesson from Luke Boase and Emma Heal, Lucky Saint | B Corp™

2. Giles Brook: 3 Game Changing Brand Building Laws - You don’t have a brand unless you have these.

3. David Hieatt, Hiut Denim Co: This episode for founders, is Calpol for the Soul. Why Scale Kills Magic. Banging Brand Strategy in 3 Questions

3. Julian metcalfe, Pret A Manger and itsu: The single biggest mistake he made in scaling (just avoid these)

4. James Watt, BrewDog Nassim Taleb. Barbell Strategy = AntiFragility

5. Alex M H Smith, No Bull Sh*t Strategy: The Spirituality of Strategy in 2 Easy Questions

6. Why The Smart Answer Lies in The Dumb Question

7. Rory Sutherland, Seth Godin and David Ogilvy = Why all great marketeers aren’t ACTUALLY marketeers

8. James Bailey, Waitrose & Partners CEO: “Not checking Availability is scoring an own goal”

9. Lucy Busk (Wright), Nice | B Corp™ Wine: 3 Easy Questions to Become a Sales Superstar in 42 minutes.

10. Imme Ermgassen Botivo Drinks | B corp: 4 Questions to build a brand with LITERALLY NO COMPETITION

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

An EXTRAORDINARY conversation on leadership

Laden with Sparkling Easter Eggs of Wisdom

You’ll never find these in a-gimpy-bore-you-to-death-business-book.

Osh is an wonderful storyteller

We recorded the poddy in the infamous Green Room.

The Green Room hides behind the bar, where punters clamour, chinwag and pine-for-pints

It’s sacred. sacrosanct

Splashed with art.

Sensory overload.

At night, it morphs into every texture, shade and flavour of raucous fun.

If you're curious about some of the artwork discussed in the back half of this conversation...Deffo recommend watching this in Youtube in 4K.

ON THE MENU:

1. Your Job as a Leader is to “take away the silent interferences”: 1% alone doesn’t make the difference, when 1% difference add up
2. The Devonshire 3 Week Waiting List Secret to create Happy customers: Happiness is Reality - Expectations
3. Why More Publicans Should Think and Act Like Stormzy after Glastonbury
4. Why Service is Black and White, and Hospitality is Colour
5. Why “Hospitality” is an AWFUL name and Needs a Rebrand “…we’re in the business of looking after people”
6. Danny Meyer’s “Salt Shaker Principle” vs. Osh’s “Point North” Leadership Principle
7. The Devonshire Value For Time vs. Value For Money Rule
8. Why The Devonshire THINK like Retail Business “your product is a memorable experience that can be traded as a story”.
9. The Devonshire No Shots Rule + Bottom Up Leadership.. “Great Ideas Come From a Single Place, Not a Committee”
10. Daniel Khaneman Behavioural Economics: The Peak End Rule + Always Bring The Card Machine With Bill
11. Why The Devonshire have a Secret Medicine Cabinet to Keep Customers Sweet
12. The Legend of Sujan: ALWAYS Explain as leaders WHY we are doing something
13. Why 1% Improvement Doesn’t Take Away from Enjoyment “Solving Problems is Cathartic”

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)