HUNGRY.

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

A massive shoutout to our incredible sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

Sacha Lord.

This is a dream come true poddy laaa

After having a oh!-so-very-lovely time at many a Warehouse Project and Parklife

Never in a million f*cking years did I think I’d be interviewing the founder, Sacha!!

What Sacha’s done for Manchester and Dance Music is WILD

🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C

🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.

🐝 Founder of Warehouse Project - Europe’s biggest party

This is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.

Sacha’s book “Tales From The Dance Floor” is now available.

You’re in for a very lovely time

ON THE MENU:

1. The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This Attitude
2. Ferrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a Founder
3. Sacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”
4. How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - Yourself
5. The Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance Music
6. Ladder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."
7. Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.
8. Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.
9. The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedal

Full podcast goes live Monday 8am.

Can’t wait till then?

Others in the comments below!!

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcast
It’s long and laden with wisdom.
Relax.
Take it in slowly.
Maybe over a couple of sitting.
Maybe in one. Up to you!
The 23 Laws:

1. Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland Foods
2. The Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"
3. The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .
4. Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”
5. How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you can
6. Why Human Beings Are 90% Chimp and 10%  Bee - Individual vs. Collectivism and the spread of ideas
7. Why Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of Gentrification
8. Where to Position Yourself on Skanky-Wanky axis as a brand or restaurant
9. The Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs reality
10. Reverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised Scale
11. The Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.
12. Never Forget: Larger Drinkers Drink The Advertising Not The Beer
13. How to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationship
14. How to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). Fairness
15. Why a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.
16. The Parallels of Food NPD and Comedy: Slow feedback Vs Fast Feedback
17. The Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IRE
18. Honest Burgers Ltd: How To Keep The Magic as You Scale
19. Do you get Feedback like David Bowie or the X Factor. Curse of averages
20. The fact more people collectively make better decisions is both WRONG and RIGHT
21. Japanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)
22. Unpacking The Buddhist Ying and Yang of a Pot Noodle

 👌 

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Giles Brook needs no introduction. FMCG titan.

🍓Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd. 4 years. Catapulting business from £17m to £120m

🍉 CEO of Vita Coco EMEA for 12 years. Launching in Europe. Over a decade built into a £60m retail sales.

🍋 Giles founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍌 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Serial Investor in tonnes of banging brands

• BEPPs (Snacking)
• Dalstons (Healthy Soda)
• Mindful Chef (Recipe Boxes, partially acquired by Nestle)
• Sir Kensington (condiment brand sold to Unilever in 2018)
• Edgard& Cooper (Pet),
• Love Cocoa & H!P (Chocolate),
• Presto (Direct to Consumer Coffee),
• Neat (sustainable household cleaning),
• Cheeky Panda (Bamboo sustainable household cleaning)
• Bio & Me (Gut Health)
• Surreal (Cereals)
• Urban Legend (Healthy Doughnuts)

You’re in for a real treat.

ON THE MENU:

1. Why Innocent went into McDonalds and BEAR into Wilkinson’s Despite Huge Kickback from Consumers: “Put the brand in the customer where consumer is”
2. How to Master The Subtle Art of Data vs. Intuition and Head vs. Heart
3. The Surprising Way innocent Start Their Board Meetings: Don’t Look at the P&L first. Consumer Insights> P&L insights.
4. What Data You Actually Need to Unlock Grocery Listings: Category Data vs. Shopper Data vs. Consumer Data
5. The Budget Data Hack: Build Your Own Data Base + Pick The Data Point to Best Tell Your Story
6. The Distribution Growth vs. Team Growth Fallacy: More Distribution DOES NOT = Bigger Team “you can build £40 m brand with a team of 8”
7. How Founders Can Find The Extra Gear To Take Their Brand from £5 million to £50 million: Founders Must Set The Pace
8. How To Find and Hire a Killer Marketing Director: Beware of The Danger of Founder-itis
9. The Genius of Jon Wright, co-founder Innocent - Find Simplicity in a World of Complexity
10. Why Challenger Brands Will Always Have to Give More Margin vs. Category Average
11. innocent Negotiation Retailer Tactics: Ask Questions + Establish Needs + Find Out What They Want First
12. The Danger of Hollow Revenue Forecasting When Distribution Increases: Not All Rate of Sale is Equal
13. Giles’ Secret Calculation to Find Out How Many People You ACTUALLY Need in Your Team

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”.

BUT… it’s so easy to take it all WAY TOO SERIOUSLY.

So much pressure on yourself to “make it” (this is me)
So much pressure on landing listing.
So much pressure on raising money.

It’s so easy to forget to HAVE FUN.

Louis Collin  and  James Tyler - Currently fundraising under SEIS   co-founders of @Local beer

These donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate 

But, Louis. Yup, Louis is top banana. 

These two founders are a breath of fresh air (slightly ironic, actually their breath stinks  ha   ha   ha  HA). 

I jest. 

James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly. 

When I hang out with Louis and James 
they remind me to HAVE FUN. 

Like their beer, I feel Light and Cloudy. 

We’re Light Buddies. Budlights. 

They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun. 

🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.

🍺laughing when your launch party goes completely Pete Tong 

🍺actually Celebrating every single small win 

Everything in the world is becoming so serious. 

Our podcast reminds me to relaaaaxxx and have fun. 

When you boil it down we’re JUST selling food and drink. It’s not rocket science.

Take it all very seriously. But don’t take it seriously at all

ON THE MENU: 

1. How To Use The Semiotics of Other Categories to Disrupt New Categories 

2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem 

3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing

4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft 

5. Why Lead = Gold when coming up with creative ideas to grab buyers attention

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink Brands

Why on Mothers Earth is it even called Out of Home?!

Which silly mooey conjured that one up?

What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?

What if I live in a Tree House?

Or Tent?

Or Houseboat?

I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.

Guess what?

Out of Home is TOTALLY Perplexing.

The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!

But, OOH is CRUCIAL.

HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.

Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.

Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.

Full transparency: we’re doing this poddy two reasons:

• SICK nitter natter about all the nuances of Out of Home and how to smash it!!
• Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.

You’re in for a treat.

ON THE MENU:

1. The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOH
2. The OOH Ecosystem: How it Actually Works and Solving The Channel Focus Enigma
3. The Art of the Operational “Sell In” to Compass - Think with an Operators Hat On
4. How To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for Buyer
5. How to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their Weaknesses
6. The Margin Chains Requirements and How to Find the Pathway to Profit
7. TRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)