HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟

A massive shoutout to our incredible sponsors who make HUNGRY possible:

MKJ IGNITE: https://www.mkjignite.co.uk/
GS1: https://www.gs1uk.org/
Big Fish: https://bigfish.co.uk/
BOWIMI: https://www.bowimi.com/
HC Consulting: https://www.hc-consulting.uk/

HONEST Burger really is something else.

Voluptuous, drool-worthy, happy-inducing burgers.

Hand cut chips with a thick snowfalls of rosemary salt.

Ketchup, Mayo Combo. Dunkno

J’adoreeeeee.

On la pod this week is Tom Barton and Phil Eeles - co-founders of HONEST Burger.

Tom and Phil, along with Pizza Pilgrams, were arguably the pioneers of food revolution erupted in 2011.

INSANE conversation on culture, fun and how you solve the riddle-wrapped-in-enigma: How To Keep The Magic Alive as You Scale

Honest Burgers raised the Burger Bun

Warning: Scoff Irresponsibly.

ON THE MENU

1. Why The Best Customer Service is “When They Don't Get Everything They Want”
2. The 90.10 Rule: How to keep Magic as you Scale- “Don't let systems dilute your brand”
3. Why Culture is Plumbing: What she thinks, he thinks is important - we are mimetic social animal behaviours to fit in
4. Why Hospitality shouldn't be seen as a “Step to a Real Job”. Hospitality isn't taken seriously
5. Don't Move The Cakes: A Short Story Explaining Culture - Average Spend vs. Eye Contact
6. Why Simple is Not Easy. Simple is Hard.
7. Why Eating Food with Your Hands is a Deep Connection to Your Soul
8. The Google Fallacy: The Danger of Promoting Too Quickly in Hospitality
9. The Power of Gratuitous Perversity: Don't give out forks + Plop a Bottle of Booze on The Table

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Why on Mothers Earth is it even called Out of Home?!

Which silly mooey conjured that one up?

What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?

What if I live in a Tree House?

Or Tent?

Or Houseboat?

I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.

Guess what?

Out of Home is TOTALLY Perplexing.

The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!

But, OOH is CRUCIAL.

HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.

Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.

Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.

Full transparency: we’re doing this poddy two reasons:

• SICK nitter natter about all the nuances of Out of Home and how to smash it!!
• Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.

You’re in for a treat.

ON THE MENU:

1. The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOH
2. The OOH Ecosystem: How it Actually Works and Solving The Channel Focus Enigma
3. The Art of the Operational “Sell In” to Compass - Think with an Operators Hat On
4. How To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for Buyer
5. How to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their Weaknesses
6. The Margin Chains Requirements and How to Find the Pathway to Profit
7. TRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to with https://www.youtube.com/watch?v=m8S3lA3ERuA

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Rachel is amazing. 

Wonder Woman from the Yorkshire Dales. 3 kids. 
Wonderful jam brand: Fearne and Rosie. 

🍓attracted investment from industry big-hitters Giles Brook and Ollie Lloyd 
🍓won listings at Waitrose, Ocado, Booths, Morisson's and many more landing soon 
🍓Building a brand with kids well being at its epicentre, partnering with Children in Need

Our conversation completely changed my perspective on the education system. 

Some things I've been pondering - 

🍓Is our education system stuck in the 50's?
🍓Is built for the Industrial Revolution. Factory Learning: Input Vs Output
🍓Are we stopping kids from following their curiosity and creativity?
🍓Are we stifling kids from becoming founders and, ultimately, changing the world?! 

We obvs surf into the depths of brand building, too. 

ON THE MENU: 

1. How to raise kids and build a brand at the same time - take time to stop on both and avoid burnout 

2. Lessons from Giles Brook: take the Good news and Bad news with the same smile  + only do 2 or 3 things per day 

3. Why Factory Learning "memorise and regurgitate" is stopping kids from becoming founders and what do about it 

4. How to Change your Core Messaging on pack to target your CORE market and DORMANT market a la Alex Smith

5. The Parallels from Being a Teacher to Being a Founder: Deploy Huge Empathy 

6. 60% of Sales Comes from On Shelf: Nothing Beats Just Walking into a Supermarket and  asking people "why are you buying or why are you not buying this product?"  

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to with Jeremy Torz, Union Coffee Founder 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

DASH are one of those gorgeous, quintessentially British brands, that I just simply love.

🍓 DASH packaging is beautifully simple.

🍓 DASH product is beautifully simple. Just water, bubbles, and wonky fruit.

🍓 DASH taste is beautifully simple, too.

🍓 Dash back your DASH - little effervescent fruit-flavour bombs explode and dance on your taste buds. C’est Bonne

🍋 Yes, they’ve launched in Australia and featured at Melbourne Fashion Week

🍋 Yes, they’re Victoria Beckham’s favourite drink.

🍋 Yes, they’ve sold 45 million cans per year.

🍋 And, yes, they’ve won listings at Starbucks, Tesco, Sainsbury’s, Waitrose, Whole Foods Market, Planet Organic

BUT.

Behind the beautifully simple British Brand is a Quintessentially Challenger Brand

The brand and team bubble with effervescent, hustle, grit, persistence, patience and never-giving up;

Dashing around Hyde Park, hustling to sell their first cans to randomers.

Dashing to nab the lime light from Prince Harry.

Dashing to sit outside Whole Foods Market to catch a buyer for 2 mins and win a listing

Dashing to pounce on TFL banning their ads on the Wonky Ads (yup, THAT Aubergine).

Jack is an absolute LEGEND. You’re going to love this. “Have Faith In Creativity” has stuck with me ever since our conversation.

ON THE MENU:

1. Why Founders Must “Have Faith in Creativity” and “You Simply Have To Do Things Differently”
2. ONE Vital Lesson on Creativity from James Watt, founder of BREWDOG - The Power of Analogue and Pen and Paper
3. How DASH landed EPIC investors like James Watt, BREWDOG, Logan Plant, Beavertown and Fairfax, Sipsmith
4. How To Actually Win in The “Meal Deal”. Hard Lessons from Being Delisted and Going Back in. Shoppers, Shop by Value
5. Why Creativity is not just a Sales and Marketing Function. Creativity Must Exist in Supply Chain and Ops too.
6. The Secrets Behind the Famous Wonky TFL Campaign: The Fine Balance of Planing, Creativity, Boldness and Hustle for a Nuclear BOMB of Awareness
7. David Milner’s Power of Relentless Focus: Don’t Boil The Ocean. Just pick TWO HUGE Problems per Year

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the  full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY’s absolutely bloody marvellous and wonderful sponsors

MKJ IGNITE -https://www.mkjignite.co.uk/

GS1 - https://www.gs1uk.org/

Big Fish - https://bigfish.co.uk/

BOWIMI - https://www.bowimi.com/

HC Consulting - https://www.hc-consulting.uk/

Freya is one of my favourite human beings.

She’s boundless and bubbly and her effervescent energy is totally infections.

Just like her wonderfully yummy-tummy loving kombucha Fix8 and her prebiotic soda Fibe

Heya, Freya Bitch Don’t Kill my Fibeeeeee ahahaa KOMBoooYahcakshaaaaa

(fuck me 10 points to Gryfondor via Cringe Police LOLZOID)

I jest.

Freya is a f*cking legend. You’re going to LOVE this one.

We combine Spirituality and Sales into Spiritual Sales. Sumptuously splendid fun.

I came away feeling warm, wholesome and thoroghly enjoying the Jolene doughnut she oh-so kindly gave me.

ON THE MENU:

1. Why Curiosity = Birthplace for thinking outside the box and overcoming every obstacle in your way
2. Lessons from Ancient Chinese Medicine to Raising Investment: Don’t Be Wooly, Be Direct
3. How to Build Confidence as a Female Founder in a Mans World - Actively Seek Rejection
4. Have Kombucha brands been positioned all wrong? Should they be more like TRIP and Lead with Benefits vs. Features
5. The Hard Unforeseen Truths of Running Two Brands Simultaneously: Two Brands is actually a Superpower
6. Reframing  Rejection:  it's the Universe pointing you in a different direction. Something greater is coming down the road.
7. Why Do No Challenger Brands Target The Older Demographic - 70 year olds - Are We Missing a Huge Opportunity

Full episode goes live Monday!!

Please do me a favour and subscribe - you’d really make Friday beer taste all the nicer

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the full episode here:

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)