Listen in as Lisa and Heather touch on their signature “turnkey” room designs, or spaces that they describe as “functional, comfortable, accessorized, and styled right down to the last beautiful detail.”

They discuss how they vet and set expectations with clients while working through value engineering, as well as why they make it a point to do frequent site visits no matter where the home is being built. 

Topics Discussed:

• [02:24] Why HW Interiors refers to every finished room as “turnkey”
• [05:39] How early and how often a designer should communicate with clients
• [08:01] Vetting clients
• [15:54] Managing the budget as a designer
• [18:50] Setting expectations with the client and creating a design book
• [24:46] What makes a builder successful
• [28:45] The importance of site visits by the designer
• [36:03] Explaining furniture-related costs
• [39:54] Lisa and Heather’s favorite trade shows
• [43:54] Managing schedules, keeping clients updated, and using social media
• [50:38] How Lisa and Heather met and started their business
• [59:01] What’s next for HW Interiors?

Connect with HW Interiors:

• Website 
• Instagram 
• Facebook 
• Pinterest 
• Houzz 
• Vimeo 

Connect with Brad Leavitt:

• Website 
• Instagram 
• Facebook 
• Houzz 
• Pinterest 
• YouTube 

Key Quotes from Episode:

• Design is a luxury business. I always tell clients: “We’re not in the business of saving you money. We’re in the business of making this as amazing as possible.”
• We’re in the business of building luxury homes, and I don’t think you can call yourself a luxury home builder if you’re not willing to do things outside the box.