March 11, 2024

Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!

47 minutes

This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/a7rEif7GXA0

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ

Agenda

00:00 Introduction and Celebration

03:43 Twisted Tangle: A Unique Puzzle Game

07:31 The Success of Twisted Tangle

09:20 Gameplay and Mechanics

15:46 Changes in the Game

21:09 Monetization and Level Curve

22:07 Changes in Winning Rewards

23:07 Currency and Soft Currency Sink

24:07 Ad Placements

25:11 Ad Revenue Analysis

26:11 Revenue Estimates

27:05 Downloads and Revenue by Country

28:10 Hybrid Casual Games

29:02 Mobile Gaming Industry

30:14 iOS vs Android

30:54 Retention Rates

33:06 User Acquisition Channels

34:33 Target Audience

36:00 Creative Concepts

38:06 Creative Analysis

41:45 UA Campaigns

43:02 Rating and Conclusion

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The game has different difficulty levels, with hard levels requiring more lives and very hard levels being even more challenging.

The game's monetization strategy focuses on blockers and soft currency sinks, such as boosters and cosmetics.

The game's revenue is primarily driven by in-app purchases (IAPs), with ad revenue playing a smaller role.

The game's target audience is primarily older females, with the majority of downloads and revenue coming from the United States.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

...more

View all episodes

By Lancaric.me

33 ratings

March 11, 2024

Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!

47 minutes

Youtube: https://youtu.be/a7rEif7GXA0

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ

Agenda

00:00 Introduction and Celebration

03:43 Twisted Tangle: A Unique Puzzle Game

07:31 The Success of Twisted Tangle

09:20 Gameplay and Mechanics

15:46 Changes in the Game

21:09 Monetization and Level Curve

22:07 Changes in Winning Rewards

23:07 Currency and Soft Currency Sink

24:07 Ad Placements

25:11 Ad Revenue Analysis

26:11 Revenue Estimates

27:05 Downloads and Revenue by Country

28:10 Hybrid Casual Games

29:02 Mobile Gaming Industry

30:14 iOS vs Android

30:54 Retention Rates

33:06 User Acquisition Channels

34:33 Target Audience

36:00 Creative Concepts

38:06 Creative Analysis

41:45 UA Campaigns

43:02 Rating and Conclusion

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The game has different difficulty levels, with hard levels requiring more lives and very hard levels being even more challenging.

The game's monetization strategy focuses on blockers and soft currency sinks, such as boosters and cosmetics.

The game's revenue is primarily driven by in-app purchases (IAPs), with ad revenue playing a smaller role.

The game's target audience is primarily older females, with the majority of downloads and revenue coming from the United States.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

...more