In this episode of Lykken on Lending, David Lykken sits down with Brian Vieaux, a seasoned mortgage industry leader and the driving force behind FinLocker, to explore the evolving role of the modern loan officer. Brian introduces the concept of the "Hybrid Loan Officer," blending traditional referral-based practices with innovative digital strategies to engage homebuyers earlier in their journey. From leveraging social media and personal branding to utilizing FinLocker’s cutting-edge tools, Brian shares actionable insights for mortgage professionals to thrive in today’s competitive landscape. Tune in to learn how you can rethink your approach and prepare for the next generation of homebuyers.