Welcome to our conversation with Jim Huether, CEO of Hyperice. Join us as we delve into the company's incredible growth, from $10 million to $142 million in just 24 months. In this episode, we'll cover:

The impact of maximizing TV exposure.

Jim Huether's strategies for navigating the challenges of being a CEO.

The pivotal role of the Hypervolt in Hyperice's remarkable success.

Over a short duration in 2020, Hyperice struck league-wide partnerships with the NFL, MLB, NBA, PGA Tour, UFC and US Soccer. Chief rival Therabody inked deals with the NWSL and ATP Tour. Both companies also scooped up numerous team partnerships and star athlete ambassador relationships.

The three-year agreement Hyperice had with the NFL has now lapsed, meaning it is no longer the exclusive sideline supplier, although it has built up significant brand loyalty among the players. And part of the original arrangement was an investment in Hyperice from 32 Equity, the NFL investment vehicle.